Marketing Specialist

Job Title: Marketing Specialist
Location: Abu Dhabi

We are looking for a hands-on Marketing Specialist to lead all aspects of our marketing: branding, local awareness, digital presence, partnerships, pricing input, and customer growth.

Role Summary

The Marketing Specialist will be responsible for developing and executing a complete marketing strategy for The Sensory Play Town, from brand building and market reach to campaign planning, pricing recommendations, and performance tracking. This is an all-around role suitable for someone who is both strategic and very practical.

Key Responsibilities

1. Branding & Positioning

• Maintain and grow a strong brand identity for The Sensory Play Town across all channels.
• Ensure all visuals and messages reflect our concept: sensory play, wooden mini town, education + fun.
• Develop brand guidelines for internal staff and external partners.

2. Local Market Reach & Awareness

• Build awareness in the local community, especially among parents, nurseries, and schools.
• Manage our Google Business profile, local listings, and basic SEO for “indoor play,” “sensory play,” etc.
• Coordinate with the mall marketing team for joint campaigns, events, and mall-wide promotions.

3. Social Media & Content Management

• Plan and execute a content calendar for Instagram, Facebook, TikTok (and WhatsApp/others as needed).
• Create or coordinate engaging content: photos, reels, stories, educational tips, promotions.
• Respond to messages, comments, and inquiries; build an active parent community online.

4. Digital Marketing & Advertising

• Plan and manage paid campaigns on Meta (Facebook/Instagram) and, if needed, Google Ads.
• Set clear objectives (awareness, leads, bookings, memberships) and track performance.
• Optimize campaigns based on data: cost per lead, bookings, engagement, etc.

5. Partnerships & Outreach

• Develop partnerships with nurseries, schools, learning centers, pediatric clinics, cafés, and parenting groups.
• Promote field trips, after-school programs, group packages, and birthday party offerings.
• Coordinate with influencers / mommy bloggers to feature The Sensory Play Town.

6. Planning, Pricing & Promotions

• Work with management to plan:
• Opening campaigns, seasonal themes, school holiday programs
• Memberships, play passes, workshop schedules, birthday packages
• Provide market-based input on pricing (benchmarking competitors, analyzing customer response).
• Design and implement promotions and bundles to drive visits during peak and off-peak times.

7. Analytics & Reporting

• Track key metrics: inquiries, bookings, footfall, repeat visits, campaign ROI, social media growth.
• Prepare simple monthly reports with recommendations for improvement.
• Collect customer feedback and use it to refine services, pricing, and marketing messages.

Qualifications & Experience

• 3+ years of experience in marketing, digital marketing, or brand management (experience in kids, education, retail, leisure, F&B, or mall concepts is a plus).
• Strong experience with social media management and paid advertising (Meta Ads required; Google Ads a plus).
• Comfortable working with numbers: basic analytics, budgeting, and ROI calculations.
• Experience in local marketing (events, partnerships, community outreach).
• Good understanding of branding and customer experience, especially for families and children.
• Excellent written and spoken English; additional languages are an advantage.
• Creative and organized.

How to Apply

Please email your CV and a brief cover letter (including examples of campaigns or pages you have managed) to thesensoryroom.hr@gmail.com with the subject line:

“Application – Marketing Specialist

Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: From AED2,500.00 per month