Head of Marketing — AI-Driven E-Commerce & Brand Strategy (Spirits/E-Commerce)

Hello there!

We’re an ambitious online spirits technology facilitator & SaaS launching a new ecommerce division that blends premium curation (whiskey, tequila, vodka, etc.) with bold storytelling and AI-powered creative. Inspired by brands like Flaviar, ReserveBar, and DTC shops, we’re building a digital-first, lifestyle-driven spirits company centered around our unique brand

We’re looking for a Head of Marketing who’s equal parts growth strategist, creative visionary, and AI-native operator to drive our e-commerce growth, oversee marketing staff/contractors, and establish our brand as the most innovative ecommerce shop.

Responsibilities

• Marketing Leadership
• Define and own the overall marketing and growth strategy (paid, organic, brand, retention).
• Lead and oversee staff/contractors across paid media, social, content, influencer, and AI media production.
• Manage marketing budget and optimize for ROI/ROAS.
• E-Commerce Growth
• Own demand generation across paid ads (Google, Meta, TikTok), email/SMS, SEO, affiliates, and influencer partnerships.
• Oversee site optimization (Shopify experience a must) for conversions and AOV growth.
• Build and scale loyalty programs, referral programs, and retention marketing.
• AI-Native Marketing
• Use AI tools (image, video, voice, text) to generate brand assets, product storytelling, and campaign creative (e.g., bringing the brand to life via avatars, reels, and generative media).
• Build systems for scalable content production — AI plus human oversight.
• Innovate in new storytelling formats (e.g., content series, AI video product reviews, immersive campaigns).
• Brand & Team Leadership
• Translate our brand story into consistent, creative campaigns across all channels.
• Collaborate with leadership on positioning, product launches, and seasonal promotions.
• Hire, manage, and mentor a hybrid team of marketers, creatives, and AI specialists.

Qualifications

• Bachelor's degree in a Marketing or related area
• Proven track record in e-commerce growth marketing (Shopify, DTC, or retail brand).
• Experience as a Head of Marketing, Growth Lead, or Senior Marketing Manager.
• Strong knowledge of paid media, retention marketing, and funnel optimization.
• Deep familiarity with generative AI tools (MidJourney, Runway, Pika, Sora, D-ID, ElevenLabs, Jasper, etc.).
• Comfortable overseeing AI content pipelines (avatars, product review videos, ad creatives).
• Strong creative instincts — able to balance data-driven ROI focus with bold brand storytelling.
• Leadership skills: experience managing teams, freelancers, or agencies.
• Bonus: background in CPG, alcohol/spirits, or highly regulated industries.

What We Offer

• A ground-floor leadership role in building a category-defining online spirits brand.
• Significant autonomy to design and execute marketing strategy.
• Competitive salary + performance incentives.
• The chance to shape a bold new AI-first brand storytelling model in e-commerce.

Job Type: Full-time

Pay: $35.00 - $65.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Health insurance

Work Location: In person