Head of Marketing and Communications

Job Responsibilities:

• Develop and lead the bank’s marketing and communications strategy in line with business objectives, growth plans, and regulatory requirements.
• Define, own, and oversee brand positioning, brand identity, and brand guidelines, ensuring consistent application across all channels and customer touchpoints.
• Lead customer acquisition, engagement, and retention initiatives across digital and selected offline channels, with a strong focus on performance and ROI.
• Oversee the development, review, and approval of marketing campaigns, content, and materials, ensuring compliance with regulatory, legal, and brand standards.
• Ensure all customer-facing communications, advertising, and promotional materials comply with applicable laws, CBE regulations, consumer protection requirements, and internal governance processes.
• Lead internal communications to support employee engagement, cultural alignment, transformation programs, and change initiatives.
• Manage external communications, including public relations, media engagement, corporate announcements, crisis communications, and key messaging.
• Support product and feature launches by coordinating go-to-market strategy, customer communications, campaign execution, and channel planning.
• Work closely with Product, Digital, Legal, Compliance, Risk, and Operations teams to ensure marketing and communications activities are properly governed and approved.
• Monitor and analyze marketing performance, campaign effectiveness, customer behavior, and insights, using data to inform decisions and optimize outcomes.
• Oversee digital marketing and performance marketing activities, including paid media, social media, content, CRM, and lifecycle marketing.
• Manage relationships with external agencies, media partners, creative vendors, and consultants, ensuring quality delivery and value for money.
• Develop and manage the marketing and communications budget, ensuring efficient and effective use of resources.
• Build, lead, and develop a high-performing marketing and communications team, including capability development, coaching, and performance management.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• 12-15 years of experience in marketing and communications, preferably within banking, financial services, fintech, or another regulated industry.
• Proven experience leading brand, marketing, and communications functions in customer-centric, growth-oriented organizations.
• Strong understanding of regulatory and consumer protection requirements applicable to marketing and customer communications in financial services, ideally within the Egyptian market.
• Demonstrated experience delivering digital marketing, performance marketing, and customer acquisition initiatives at scale.
• Experience working in regulated environments, with strong collaboration across Legal, Compliance, Risk, and senior leadership teams.
• Excellent written and verbal communication skills, with the ability to translate complex topics into clear customer and employee messaging.
• Strong stakeholder management and leadership skills, with confidence engaging executive management and external partners.
• Ability to operate effectively in a fast-paced, transformation-driven, digital-first environment, including bank setup and growth phases.
• Strong commercial awareness, customer-focused mindset, and data-driven approach to decision-making.
• Fluency in English & Arabic is required.

Job Type: Full-time