Head of Product & Customer Insights (Beauty E-Commerce)

What We're Building
Premium beauty/skincare brand for Pakistani women (25-40). Pre-launch stage. Lahore-based.The Role
You'll own product development and customer validation - the bridge between what we can make and what women actually want to buy repeatedly.
Core Responsibilities:
Product Development (60% of role)

• Test products on yourself, document results rigorously (photos, daily notes)
• Work directly with manufacturers to refine formulations based on feedback
• Make go/no-go decisions on product quality, packaging, scent, texture
• Manage product iteration cycles (testing → feedback → reformulation)
• Ensure products meet safety standards and customer expectations

Customer Intelligence (40% of role)

• Conduct 50+ direct customer interviews in first 90 days
• Recruit women from your network for product testing (10-20 per batch)
• Run feedback loops: surveys, WhatsApp groups, video calls
• Identify which customer segments have highest repeat purchase rates
• Translate customer complaints into specific product improvement requests for manufacturers

What You'll Actually Do (First 90 Days)

• Week 1-2: Test 3 product samples, gather feedback from 20 women
• Week 3-4: Work with manufacturer to adjust formulation based on feedback
• Week 5-8: Test improved version with 100 paying customers, track satisfaction
• Week 9-12: Analyze who reorders and why, propose next product iteration

Who You Are
Must-Haves:
Beauty enthusiast who lives and breathes skincare/cosmetics

• You try new products regularly and have strong opinions on what works
• You follow beauty influencers, YouTubers, and industry trends
• You know ingredient lists (niacinamide, retinol, hyaluronic acid, etc.) and what they actually do
• You have a multi-step skincare routine you're passionate about
• Friends ask YOU for product recommendations

Woman, 25-40, deeply understands Pakistani women's beauty concerns

• You know the difference between what women SAY they want vs what they'll actually buy
• You understand cultural nuances (skin brightening preferences, modest packaging, etc.)
• You've experienced the frustrations of buying beauty products in Pakistan

Brutally honest product critic

• Will tell us when a product isn't good enough, even if we spent money on it
• Can articulate specifically what's wrong (texture, scent, packaging, results)
• High standards - won't compromise on quality just to launch faster

Detail-oriented executor

• Comfortable having difficult conversations with customers AND manufacturers
• Can spot formulation issues, packaging problems, quality inconsistencies
• Documents everything obsessively

Nice-to-Haves:

• Experience working with manufacturers, salons, or beauty brands
• Product management or quality control background
• Chemistry, cosmetics, or dermatology education
• Existing network of beauty-conscious women who trust your recommendations
• Experience testing products and creating reviews (blog, Instagram, YouTube)

What You Get
Compensation:

• Rs. 100,000/month base
• 10% revenue share on all sales
• 5% equity (vesting over 2 years)

Beyond Money:

• Own product decisions from formulation to packaging
• Direct access to manufacturers and suppliers
• Build a brand from zero to market
• Learn product development, quality control, customer research
• Turn your beauty obsession into a business

Red Flags - Don't Apply If:

• You don't have a consistent skincare routine or strong product opinions
• You just "like makeup" but don't understand formulations or ingredients
• You want a stable 9-5 with clear tasks
• You can't handle seeing most experiments fail
• You're not comfortable pushing back on manufacturers about quality issues
• You need everything figured out before starting

Job Type: Full-time

Work Location: In person