Head of Sales

About PalmPay

PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users , we’re building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.

Operating in Nigeria, Ghana, Tanzania, Bangladesh , and now expanding in Pakistan , PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.

Position Overview

We are seeking a dynamic and experienced Head of Sales – Pakistan who will lead the country’s sales and business development function. Beyond traditional sales leadership, the ideal candidate will bring experience in NBFC and Digital Banking Product Operations , and take ownership of product operations alongside driving strategic business growth in a fast-paced fintech environment.

Key Responsibilities

Sales Strategy & Execution

• Define and implement a comprehensive sales strategy aligned with PalmPay’s business goals in Pakistan
• Build, lead, and scale a high-performing sales team covering B2C and B2B channels
  
  

NBFC & Digital Banking Product Operations

• Oversee end-to-end product operations including go-to-market planning, KPI tracking, and rollout execution
• Leverage experience in NBFC and digital banking products to align business development initiatives with product strategy
  
  

Business Development & Market Expansion

• Drive agent acquisition and merchant partnerships to boost product adoption
• Identify and capitalize on new market opportunities to accelerate customer acquisition and retention
  
  

Campaigns & Performance Management

• Launch targeted lifecycle campaigns to engage users at key stages of their journey
• Track performance through data-driven dashboards, forecasting tools, and ROI tracking mechanisms
  
  

Cross-Functional Collaboration

• Work closely with Product, Marketing, Finance, and Operations to ensure seamless execution and operational excellence
• Translate user and market insights into actionable product or channel refinements
  
  

Stakeholder Engagement & Reporting

• Communicate key performance metrics, strategic achievements, and challenges to leadership
• Represent PalmPay in strategic negotiations and high-value partnerships
  
  

Required Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred
• 8+ years of progressive experience in sales, business development, or product operations within fintech, NBFC, or digital banking environments
• Demonstrated proficiency in launching and scaling NBFC or digital banking products
• Proven ability to lead high-impact sales teams and exceed revenue targets
• Deep understanding of Pakistan’s digital payments and financial ecosystem
• Excellent leadership, communication, and stakeholder management skills
• Fluency in English and Urdu
  
  

Compensation & Benefits

• Competitive and market-aligned salary package
• Festival bonuses and mobile/internet allowances
• Professional development and leadership opportunities
• Strategic leadership role in PalmPay’s expansion into Pakistan with significant growth potential
  
  

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