Influencer Marketing Manager

Influencer Marketing Manager – North/South

CTC: ₹7 LPA

Location: Hyderabad, Telengana

Team: Brand Marketing

Key Responsibilities :

Strategy & Planning

• Develop influencer marketing strategies that align with brand and business goals across NIAT and associated NxtWave brands.
• Design region-specific creator plans for Instagram, YouTube, and LinkedIn that reflect North India’s youth and tech culture.
• Integrate influencer storytelling seamlessly into ongoing campaigns and IPs.

Creator & Partnership Management

• Identify and onboard creators who naturally connect with the brand’s vision — from student influencers to tech creators and educators.
• Build strong, long-term relationships with influencers and agencies to drive authentic collaborations.
• Negotiate deliverables, budgets, and timelines effectively while ensuring mutual value.

Campaign Execution & Quality

• Manage end-to-end influencer campaigns — briefing, content review, deliverables, and approvals.
• Provide creative direction to ensure influencer content reflects NIAT’s aspirational and futuristic tone.
• Collaborate with the internal social and video teams to amplify influencer content across channels.

Performance & Reporting

• Track key campaign metrics (reach, engagement, ROI, conversions) and generate actionable insights.
• Identify top-performing creators for potential ambassador or recurring partnerships.
• Optimise campaign strategies based on performance data and feedback.

Cross-Functional & Agency Collaboration

• Work with influencer marketing agencies to scale campaign volume and identify emerging creator categories.
• Partner with social media, brand, and content teams to ensure influencer campaigns strengthen larger brand narratives.

Market & Trend Awareness

• Stay updated with platform trends, regional creator movements, and influencer best practices.
• Experiment with emerging formats and new platforms to keep NIAT ahead in the creator economy.

What We’re Looking For

• 2+ years of proven experience in influencer or creator marketing (agency or brand-side).
• Deep understanding of digital platforms, influencer trends, and Gen Z content culture.
• Excellent relationship-building, negotiation, and communication skills.
• Strong analytical and reporting abilities to measure impact and guide decisions.
• A creative, proactive mindset with a pulse on youth and tech narratives.