Influencer & PR Executive – KSA & Oman

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Responsibilities

Influencer Marketing

Identify, shortlist, and evaluate influencers relevant to KSA & Oman markets (macro, micro, and nano).
Handle outreach, negotiation, and communication with influencers and talent agencies.
Prepare campaign briefs, messaging points, and expected deliverables.
Coordinate with Content Team & Reel Creators to align scripts, offers, and key messages.
Track influencer deliverables, ensure content is submitted on time, and validate compliance with brand guidelines.
Monitor influencer performance, analyze KPIs, and prepare post-campaign reports with insights and recommendations.
Build and maintain a database of influencers across both markets.

PR Activities

Support in drafting PR briefs, press releases, and brand announcements.
Coordinate with PR agencies in KSA & Oman to ensure coverage and timely delivery.
Assist the MarCom Manager with PR planning and execution for new features, partnerships, or seasonal campaigns.
Track PR mentions, articles, and sentiment across markets.

Campaign & Communication Support

Align influencer content with ongoing campaigns, offers, and seasonal moments.
Ensure all influencer content reflects accurate offer details, messaging tone, and regional localization.
Collaborate with the Creative & Design Team for required visual assets for influencer packages.
Coordinate and manage influencer presence for on-ground activations in KSA & Oman remotely, ensuring all requirements are prepared and communicated to local teams.

Market Monitoring

Stay updated with KSA & Oman cultural trends, social media behavior, and competitor influencer strategies.
Monitor community conversations, reviews, and brand mentions related to influencer content.
Provide insights to the MarCom team to improve future influencer campaigns.

Qualifications

Bachelor’s degree in marketing, Mass Communication, Business, or any related field.
1–3 years of experience in Influencer Marketing or PR (preferably GCC markets).
Experience dealing with influencers in KSA & Oman is a strong advantage.
Understanding of Gulf dialects and cultural nuances.
Strong communication and negotiation skills (Arabic & English).
Strong negotiation & relationship management skills.
Excellent organizational and follow-up skills.
Attention to detail and ability to manage multiple campaigns at once.
Knowledge of TikTok, Instagram, Snapchat advertising formats.
Ability to analyze data and prepare performance reports.
Creative mindset with strong understanding of brand messaging.

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