The Inside Sales Manager is responsible for leading and scaling the company’s inbound sales engine. This role owns the performance of all marketing- and partnership-generated leads, ensuring high conversion rates, strong revenue output per sales representative, and disciplined execution of the sales process.
This is a
hands-on leadership role
combining individual contribution, team management, performance optimization, and close collaboration with Marketing, Partnerships, Revenue Operations, and Customer Success.
Key Objectives
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Maximize conversion rate across the inbound pipeline
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Drive high productivity and revenue per sales representative
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Ensure fast, consistent follow-up and qualification of inbound leads
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Build a scalable inside sales operation aligned with business objectives
Key Responsibilities
Inbound Sales Performance & Conversion
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Own the full inbound sales pipeline (marketing, partnership, referral leads)
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Drive lead qualification, follow-up discipline, and closing efficiency
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Continuously optimize conversion rates at each funnel stage
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Ensure revenue targets are met in line with company objectives
Team Leadership & Productivity
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Lead, coach, and performance-manage the Inside Sales team
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Set clear KPIs per sales rep (conversion rate, revenue, activity efficiency)
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Identify underperformance early and implement corrective actions
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Balance lead distribution to maximize output per rep
Process & CRM Excellence
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Ensure strict CRM hygiene and accurate pipeline management
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Work closely with Revenue Operations to refine workflows, dashboards, and reporting
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Use data to identify bottlenecks, trends, and optimization opportunities
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Maintain clear SOPs for inbound sales execution
Cross-Functional Collaboration
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Partner with Marketing to improve lead quality and conversion outcomes
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Work with Partnerships teams to maximize monetisation of partner-generated leads
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Align with Customer Success to ensure smooth handover and long-term value creation
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Provide feedback loops on lead quality, messaging, and market response
Forecasting & Reporting
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Own inbound sales forecasting and pipeline health
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Track and report on conversion, revenue per rep, and team efficiency
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Use insights to inform hiring, capacity planning, and growth decisions
Success Metrics (KPIs)
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Conversion rate per sales representative
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Revenue generated per sales representative
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Speed-to-lead and follow-up SLA compliance
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Pipeline coverage and forecast accuracy
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Team productivity and utilization rate
Experience & Profile
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5+ years in Inside Sales or Inbound Sales roles, including team leadership
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Strong background in B2B SaaS, fintech, or POS/payment solutions preferred
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Proven experience managing conversion-driven sales teams
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Highly analytical, comfortable working with dashboards and performance metrics
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Strong coaching mindset with a bias for execution and accountability