Key Account Manager- Events & Expo

Position Overview

The Key Account Manager - Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors

Key Responsibilities

• Client Relationship Management
• Serve as the primary point of contact for key clients
• Build strong client relationships and ensure satisfaction
• Conduct meetings, presentations, and follow-ups
• Understand client objectives and deliver solutions
• Business Development & Revenue Growth
• Identify new business opportunities in events & expo
• Prepare proposals and commercial offers
• Achieve revenue targets
• Provide forecasts and market insights
• Project Coordination & Execution
• Coordinate with production, design, operations, and logistics teams
• Monitor timelines, budgets, and deliverables
• Attend site visits and event days
• Ensure all approvals and documentation are completed
• Key Account Growth & Strategy
• Develop account plans to expand portfolio
• Conduct market and competitor analysis
• Support marketing and networking activities
• Contract & Financial Management
• Negotiate pricing and payment terms
• Ensure timely invoicing and collection
• Coordinate financials with finance department
• Reporting & Documentation
• Maintain CRM/ERP records
• Prepare weekly reports and visit logs
• Document client feedback and improvements
  
  

Requirements

• Bachelor's degree in Business, Marketing, or Events
• 3-7 years of experience in events/exhibitions
• Strong understanding of event production and operations
• Excellent negotiation and communication skills
• Ability to manage multiple projects
• Proficient in MS Office and CRM systems
• Key Skills & Competencies
• Client Management
• Sales & Negotiation
• Project Coordination
• Strategic Account Development
• Time Management
• Problem Solving
• Communication & Presentation
  
  

Work Conditions

• Office-based with client meetings and site visits
• Available during event build-up and dismantling
• Flexible hours during peak periods
  
  

KPIs

• Monthly revenue
• Client retention
• New accounts
• Project satisfaction score
• Profitability
• Payment collection timeline
• Proposal accuracy