Lead Generation Executive: Education

Job Summary:

The Lead Generation Executive – Education is responsible for identifying, qualifying, and nurturing potential leads for educational products or services offered by the company. The role involves researching target institutions, initiating contact with decision-makers, and generating qualified leads for the sales team to convert into clients.

Key Responsibilities:

1. Lead Research & Identification

• Conduct research to identify potential schools, colleges, coaching institutes, or educational partners.
• Build and maintain a comprehensive database of leads from online and offline sources.
• Use tools like LinkedIn, Justdial, IndiaMART, or education directories for lead sourcing.

2. Outreach & Communication

• Make outbound calls, send emails, and follow up with prospective clients to introduce company offerings.
• Qualify leads based on interest level, requirements, and decision-making potential.
• Schedule appointments or demos for the sales team with key decision-makers.
• Maintain professional communication and a positive company image at all times.

3. CRM & Reporting

• Enter lead information accurately into CRM or lead tracking software.
• Update the status of each lead regularly and track progress through the sales funnel.
• Prepare daily/weekly reports on lead generation, follow-ups, and conversions.

4. Coordination with Sales Team

• Work closely with the sales team to hand over qualified leads and ensure smooth follow-ups.
• Share insights on lead trends, responses, and market feedback.
• Support marketing campaigns and online promotions aimed at attracting new clients.

5. Market Understanding

• Keep updated on the education industry, competitors, and potential growth opportunities.
• Identify emerging markets and new customer segments for targeting.

Employer Requirements:

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field

Experience:

• 1–2 years of experience in lead generation, telemarketing, or inside sales (preferably in the education sector)

Skills & Competencies:

• Excellent verbal and written communication skills
• Strong research and analytical abilities
• Proficiency in CRM tools (HubSpot, Zoho, etc.) and MS Office
• Ability to handle rejections and maintain a positive attitude
• Time management and multitasking skills

Personality Traits:

• Goal-oriented and self-motivated
• Polite, confident, and persuasive communicator
• Quick learner with a professional demeanor

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person