Lead Generation Specialist (LinkedIn) – B2B IT Services

We are looking for a proactive Lead Generation Specialist (LinkedIn) to drive outbound B2B lead generation through LinkedIn outreach and messaging campaigns. This role plays a key part in building a qualified sales pipeline for our IT services and staff augmentation offerings.

The ideal candidate understands LinkedIn prospecting, cold outreach, and lead qualification in a B2B environment.

Key ResponsibilitiesLinkedIn Outreach & Prospecting

• Identify and research target prospects using LinkedIn Sales Navigator
• Send personalized connection requests and follow-up messages
• Run structured LinkedIn outreach campaigns to generate qualified leads

Lead Qualification & Handover

• Engage prospects, understand requirements, and qualify leads
• Book discovery calls and hand over qualified opportunities to the sales team
• Maintain accurate lead records and follow-ups

Campaign Optimization

• Test and improve messaging, targeting, and response rates
• Track KPIs such as connection rate, reply rate, and meetings booked
• Continuously refine outreach strategies for better conversions

Coordination & Reporting

• Work closely with Sales and Business Development teams
• Prepare daily/weekly reports on outreach activity and results

Required Skills & Experience

• 1–4+ years of experience in LinkedIn lead generation or B2B outbound sales
• Hands-on experience with LinkedIn Sales Navigator
• Strong written English and professional communication skills
• Understanding of IT services, software development, or staff augmentation (preferred)
• Goal-oriented mindset with a focus on results

Preferred Qualifications

• Experience targeting US, UK, or GCC markets
• Familiarity with CRM tools and lead tracking
• Basic understanding of cold outreach frameworks

What We Offer

• Competitive fixed salary + performance-based incentives
• Clear growth path to SDR / Business Development roles
• Exposure to international clients and IT projects
• Supportive sales environment with training and scripts

Job Type: Full-time

Work Location: In person