Lead - SME Acquisition

Role Overview:

As Lead – SME Customer Acquisition , you will own the end-to-end customer sourcing across all channels for SME Liabilities. You’ll lead the sales team , manage strategic partnerships (including CSPs and free zones), and drive organic acquisition through digital and ecosystem-led initiatives. This is a high-impact leadership role with full accountability for customer acquisition targets and channel performance .

Key Responsibilities:

Customer Acquisition Strategy

• Define and execute a multi-channel SME Liabilities acquisition strategy aligned with business growth targets.
• Own the acquisition funnel across direct sales, partnerships, and organic channels.
  
  

Sales Leadership

• Lead and scale the direct sales team focused on SME onboarding and conversion.
• Set performance targets, coach team members, and drive a high-performance culture.
  
  

Partnerships & Ecosystem Development

• Build and manage strategic partnerships with Corporate Service Providers (CSPs), free zones, and other SME enablers.
• Develop co-branded acquisition programs and referral models.
  
  

Organic & Digital Growth

• Collaborate with marketing and product teams to drive organic acquisition via digital campaigns, SEO, and platform-led growth.
• Leverage data and insights to optimize acquisition journeys and conversion rates.
  
  

Performance & Reporting

• Track acquisition metrics across channels and report performance to leadership.
• Continuously refine strategies based on data, feedback, and market trends.
  
  

Qualifications & Experience:

• 8–12 years of experience in SME banking, fintech, or digital sales leadership.
• Proven track record of driving customer acquisition across multiple channels.
• Strong understanding of the UAE SME ecosystem, including CSPs and free zones.
• Experience managing sales teams and strategic partnerships.
• Data-driven mindset with strong analytical and execution skills.
  
  

Preferred Attributes:

• Experience in a digital bank or fintech environment.
• Familiarity with CRM tools, sales automation, and digital acquisition platforms.
• Outstanding understanding of AML & CTF regulations & experience in collaborating with compliance teams to do the right thing.
• Entrepreneurial spirit with a bias for action and ownership.
  
  

Why Join Us?

• Lead the growth engine of one of the UAE’s most exciting digital banking platforms.
• Work with purpose in a mission-driven, tech-forward environment.
• Learn fast, grow faster — with exposure to leadership, strategy, and innovation.