Manager - Loyalty Partnerships

Job Purpose

To lead the development of the partnerships strategy, actively understanding KPI's and any revenue targets to be delivered by partnerships, alignment of wider client scope and partnership deliverables, market positioning and intended approach to discussions. Ownership of managing the execution of the agreed partnerships strategy. Having visibility of competitor partnerships strategies and awareness of partner offer availability in the wider GCC market and International.

Principle Accountabilities

Strategic Responsibilities

Owning the partner relationships, understanding their businesses to obtain maximum benefit for members and the Yes Program both from a brand and a revenue front.

Drive sales of the Yes currency and acceptance in both GCC markets and Globally in the long term

Managing earn/burn/redemption reporting for partners where required and understanding the performance of different partners and using performance in negotiations.

Focal point of contact for all Loyalty partnerships across segments and businesses like Banks/Airlines/Hotels/Retail partners and other digitally enabled channels. Responsible for third party commercials and P&L

Functional Responsibilities

Initiating and leading discussions with target partners sourcing offers that align to the strategy.

Managing the process of contract negotiations and renewals, ensuring contracted terms are aligned mitigating against potential risks for the Yes Program.

Financials to be key focus for partnerships with and aim to maximize revenue potential from.

Taking responsibility for the full on-boarding of new partners members including internal introductions.

Minimum Requirements

1. Masters/MBA in Marketing and Negotiations.
2. Minimum of 7-10 years of experience in a Senior Loyalty Partnership role, can be either Agency or Client-side experience
3. This role requires partnerships across all major verticals in market and internationally, the candidate must have managed large volume partnership acquiring across multiple verticals Proven ability and previous experience in a Loyalty Partnerships role, ability to deliver marketing driven solutions to increase customer engagement and positive ROI
4. Earn and Burn partnerships experience is mandatory for this role, and a detailed strong understanding of the commercials, legal requirements, and processes involved to onboard such partners.
5. Digital marketing skills, good level of technology solution knowledge to deliver the best in-class Customer Experience, User Journey's and in keeping with market trends/advancement in the technical space
6. Demonstrated track record, Strong leadership, mentorship, presentation, and organization skills