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Responsibilities:
· Drive an ambitious, innovative and integrated marketing communication strategy.
· Raise the profile of digital links brand within the marketplace, reinforcing the existing brand identity and associated messages in terms of purpose, values, value proposition, mission and vision.
· Analyze market conditions and competitor activity
· Devise, implement and monitor digital and social marketing campaigns for the targeted segments and assume their complete ownership
· Conceptualize, execute and monitor email, social media and display advertising campaigns
· Undertake keyword research and performance estimations.
· Partner with cross functional teams as and when required for effective campaign planning and analysis
· Work on Google analytics and Facebook.
· Launching a marketing campaign by collaborating with a team of experts in order to develop products or services that exploit a particular niche in the market. These professionals may then implement product development, pricing, and distribution strategies to achieve goals and objectives.
· Review reports, analyze markets, and determine a course of action. As innovators, global managers create a vision, generate new ideas to improve products or services, test new methods, and seize opportunities to transform their vision into profits.
· Implementing brand's web and social media strategy.
· Managing sales on ecommerce platforms - manage listings, customer reviews
· Social Media Marketing - Managing Brand's Social Media accounts under guidance of Marketing Head
· Customer Communication - Managing customer queries, complaints, de-escalate issues, engaging customer in dialogues etc.
· Developing / editing web content
· Publishing content on blogs, social media accounts etc.
· Creating reports to monitor customer engagement, brand reputation, ecommerce sales etc.
· Building an effective brand ambassador network to manage online brand reputation.
· Design merchandise for giveaways and have them produced by quality vendors
· Assume ownership of print media activities.
· Plan and organize events.
Minimum Qualification
· BBA Hons / MBA Marketing.
Minimum Experience
· Minimum 3 year relevant experience in field
Other Skills & Competencies Required
Job Type: Full-time
Pay: Rs0.10 - Rs10.00 per month
Experience:
Location:
Work Location: In person
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