Job Purpose:
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Manage a set of existing NEOBiz relationships acquired digitally.
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To achieve assigned financial and non-financial objectives by meeting all non-borrowing needs of customers with target segments (Viz. borrowers, transactors, depositors).
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Actively manage all NEOBiz customers focusing on relationship Management & up-selling/ deep-selling/ cross selling other bank products. Seamlessly takeover new relationships acquired digitally identified as potential for Liability balances as well as for FX & Trade products & relationships upgraded by Campaign Callers & Digital activation initiatives using defined customer on-boarding procedure.
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Constantly identify opportunities by identifying customer's needs & profiling.
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Responsible for quality & soundness of assigned NEOBiz portfolio (KYC reviews, monitoring for due diligence, anti-money laundering procedures etc).
Key Result Areas:
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Improve share of wallet & target to be primary bank for each of the relationships in the assigned portfolio. Enhance relationship revenue from existing portfolio of non-borrowing accounts by cross-selling complete range of banking products.
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Assume complete ownership of customer relationship management for the assigned portfolio of accounts. Provide superior customer service.
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Conduct annual/periodic reviews in the existing portfolio in a timely manner and recommend customers for downgrades/ upgrades.
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Follow-up and monitor assigned relationships to ensure satisfactory account conduct and early rectification of various compliance related issues.
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Implement and maintain complete control aspects i.e. documentation, periodical client visits / call reports, informal market feedback to monitor the assigned portfolio effectively.
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Maintain acceptable portfolio quality.
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Identify group relationships from the existing portfolio not holding Mashreq account & provide referral to the digital onboarding team.
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Liaise between internal and external advisors to ensure precision of agreements.
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Develop on the job learning curve of SSO to enable them to grow professionally and prepare them for higher levels of responsibility.
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Liaise with superiors and direct reports within the business units, Risk Management and related enabler units within the bank to achieve business objectives.
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Achieve assigned financial and non financial targets.
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Adhere to all the compliance & regulatory policies with regards to KYC/ AML etc as set out by the bank from time to time.
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Update Team manager and Area Manager Platform on regular / weekly basis for better controls on sales and relationship management.
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Regularly upgrade/downgrade existing customers from Campaign Calling team as well as Digital activation initiatives by offering need based solution as per client's profile & requirements.
Knowledge, Skills, and Experience
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University Graduate (preferably with some finance/banking or maths component).
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Excellent knowledge of business banking products – FX, Trade, Insurance & investments
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Minimum 4-5 years of experience in business banking as RM/VRM in Pakistan.
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Excellent communication skills ( Oral and written)
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Very customer focused
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Computer literate
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As per the organization competency framework