Manager - Planning

Responsibilities

• Develop and execute media plans for clients that align with business goals, target audiences, and key performance indicators (KPIs).
• Collaborate with clients and internal stakeholders to understand objectives and deliver strategic recommendations based on research, trends, and insights.
• Evaluate media platforms and recommend the best mix of channels to optimize reach, and engagement.
• Oversee the implementation of media plans, ensuring campaigns are delivered on time, within budget, and meet client objectives.
• Optimize campaigns in real time, adjusting strategies based on performance data to maximize results.
• Monitor industry trends, and audience behavior to recommend new opportunities for clients.
• Work closely with creative teams to ensure that media planning is aligned with creative direction and messaging.
• Serve as the primary point of contact for clients regarding media planning, providing regular updates and insights.
• Build and maintain strong client relationships, understanding their business needs and providing recommendations for future media planning.
• Develop and manage media budgets, ensuring campaigns are executed efficiently and cost effectively.
• Continuously evaluate the success of media campaigns and adjust strategies based on results to achieve the desired outcomes.
• Promote collaboration, creativity, and innovation within the media planning team to enhance overall performance.

Required Skills & Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, or a related field.
• 4+ years of experience in media planning, media buying, or a related role, preferably within an agency or media company.
• Strong understanding of media landscape, including digital, print, broadcast, and emerging channels.
• Excellent communication and analytical skills.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Ability to lead, collaborate, and inspire a team in a fast paced, client driven environment.

Seniority level

Mid Senior level

Employment type

Full time

Job function

Advertising Services