Manager - Salesforce

Job Summary

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Developer with 5+ years of hands-on experience in designing, developing, and deploying personalized, data-driven marketing campaigns. The ideal candidate will be proficient in AMPscript, SSJS, and Marketing Cloud APIs, with a strong understanding of customer journeys, data segmentation, and integration with Salesforce CRM and external platforms.

You will play a key role in transforming marketing strategies into scalable, automated campaigns across channels such as email, SMS, and push notifications—ensuring maximum engagement and ROI.

Key Responsibilities

• Expertise in Salesforce Marketing Cloud Email Studio & Journey Builder, with additional expertise across CDP, Interaction Studio and Advertising Studio a plus
• Understanding of data privacy and protection practices (CAN-SPAM, blacklisting, etc.)
• Be able to build/edit existing HTML and CSS
• Build audiences and segments using complex logic across multiple data sets
• Build Emails according to design both standard and custom coding.
• Build Landing pages from scratch based on the design approved.
• Builds out integrations between Marketing Cloud and external systems
• Create and present solution documentation, keeping both internal and external stakeholders informed and engaged
• Configure, test, document, implement and train on Salesforce Marketing Cloud throughout implementations
• Create, edit and manipulate complex SQL, Ampscript SSJS and JSON.
• Make minor edits to creative files
• Develop and adhere to rigorous QA process
• Proactively present and deploy optimization activities
• Supports Solution Architect through discovery, advising on level of effort and feasibility of technical components to support client priorities and objectives.
• Bachelor’s degree in marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience
• Attention to detail and an eye for quality
• Knowledge in standard and custom reporting.
• Coding capabilities across the following:
• Ampscript.
• SQL
• HTML/CSS
• SSJS
• JSON

Qualifications

• 5+ years of experience in Salesforce Marketing Cloud development
• Proficiency in AMPscript, Server-Side JavaScript (SSJS), and SQL for Query Activities
• Experience with Marketing Cloud modules: Email Studio, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, and Content Builder
• Strong understanding of data models, subscriber management, and segmentation strategies
• Hands-on experience integrating with Salesforce CRM and third-party systems via APIs
• Good knowledge of HTML/CSS and responsive email design best practices
• Experience with source control (e.g., Git) and deployment pipelines

Certifications

• Salesforce Marketing Cloud Developer Certified
• Salesforce Marketing Cloud Email Specialist Certified
• Salesforce Marketing Cloud Consultant Certified
• Salesforce Marketing Cloud Admin Certified

Other Skills (Must have)

• Salesforce certifications: Marketing Cloud Developer , Marketing Cloud Consultant , or Email Specialist
• Experience with Marketing Cloud Intelligence (Datorama) or CDP integration
• Familiarity with marketing analytics and KPIs
• Knowledge of CAN-SPAM/GDPR and compliance-driven implementations
• Exposure to agile environments and tools (e.g., Jira, Confluence, Slack)