Manager – Technical Sales (Electrification & Projects)

Job Description

Manager – Technical Sales (Electrification & Projects)

Department: Sales – Electrification
Location: Islamabad / Lahore / Karachi
Reports to: Head of Sales / CEO

Electrification refers to switchgear, power distribution, motor control, drives, and industrial automation solutions.

Role Summary

The Manager – Technical Sales (Electrification & Projects) will be responsible for driving sales of electrification and power products (ABB and partner brands) across assigned territories. The role focuses on technical sales, project-based selling, channel management, and market development, while building strong relationships with consultants, contractors, distributors, OEMs, panel builders, and end customers.

This position requires a strong balance of technical understanding, customer engagement, and commercial execution.

Key Responsibilities

Sales & Market Development

• Promote and sell electrification and power product portfolios across industrial, commercial, and infrastructure sectors.
• Develop and expand market presence through consultants, contractors, EPCs, panel builders, distributors, and OEMs.
• Identify and pursue new projects, clients, and channel opportunities within the assigned territory.

Product & Solution Selling

• Support customers with technical discussions, product selection, solution alignment, and site visits.
• Deliver technical presentations and support solution-based selling aligned with customer and project needs.
• Assist in preparation of BOQs, quotations, and technical proposals in coordination with internal teams.

Portfolio Coverage

• Circuit Breakers: ACBs, MCCBs
• Modular DIN Rail Devices: MCBs, RCCBs, RCDs, ELCBs, SPDs
• Switchgear & Control: Contactors, relays
• Switching Devices: ATS, changeover switches, disconnectors
• Motor Control & Protection: Manual motor starters, protection devices
• Drives & Power Equipment: VFDs, motors, generators
• Industrial automation and control solutions (ABB & partner brands)

Performance & Coordination

• Achieve monthly, quarterly, and annual sales targets.
• Monitor competitor activity, pricing trends, and market dynamics.
• Coordinate with engineering, supply chain, finance, and operations teams to ensure timely deliveries and customer satisfaction.
• Maintain accurate sales reporting, forecasts, and pipeline updates.

Requirements

• Bachelor’s degree in Electrical Engineering, Business Administration, or a related discipline.
• 7–8 years of experience in technical sales within the electrical, engineering, or industrial sector.
• Strong exposure to electrification, switchgear, drives, motor control, or power products.
• Proven experience working with projects, consultants, contractors, EPCs, panel builders, and channel partners.
• Strong communication, negotiation, and relationship-management skills.
• Willingness to travel extensively within the assigned territory.
• Valid driving license preferred.
• Product training will be provided where required.

Key Performance Indicators (KPIs)

• Achievement of sales targets (monthly / quarterly / annual)
• New clients, projects, and channel development
• Customer retention and relationship strength
• Project conversion and pipeline health
• Market coverage and territory growth
• Collections and payment coordination support

Work Conditions & Benefits

• Field-based role with frequent client and site visits
• Work locations: Islamabad & Lahore
• Competitive salary with performance-based incentives
• Fuel, TA/DA, and allowances as per company policy
• Continuous technical training and long-term career growth opportunities

Job Type: Full-time

Pay: Rs160,000.00 - Rs200,000.00 per month

Work Location: In person