Market Planning Executive

Location: Lahore, Islamabad, Karachi

Experience Required

· At least 1-3 years of relevant work in tobacco or a similar FMCG category

· Data analysis and interpretation

· Previous experience in marketing

· Knowledge of data sources

· Degree preferably in Statistics, Business analytics or Marketing

Technical / Functional / Leadership Skills Required

· Advanced knowledge of Excel, including proficiency in data analysis, modelling and forecasting

· Experience with Power Bi

Job Responsibilities:

• Analyze the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry.
• Support Forecast changes with local economic environment changes and their impact on own and competitor’s business KPIs
• Understand factors that drive business performance and inbuild to short term sales/demand plan
• Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations
• Support with deep dive analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial action
• Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
• Interpret and evaluate performance in the light of competitor activities to support strategic and tactical decision-making
• Drive industry analysis and trends including share and volume projections.
• Align marketing deployment and activation activities to commercial requirements
• Preparation of materials for the IBPM cycle.