Marketing Associate

Job Description:

The Role

We are seeking a Marketing Associate to join the marketing team of Saifr, a startup within Fidelity Labs focusing on creating AI agents for compliance. This cross-functional role will be responsible for supporting the strategy and management of multi-channel campaigns that produce leads and sales pipeline, as well as providing content marketing and website management support.

This is a phenomenal opportunity to hone skills in demand generation while gaining exposure to the different facets of marketing, including marketing automation, content creation, and performance reporting.

An ideal candidate has a growth mindset, customer-first focus, and ability to flex in a fast-paced, highly collaborative startup environment.

Demand Generation

• Support Account-Based Marketing (ABM) program (develop content strategy, write emails, edit ads) that provides customized, high-touch experience to top target accounts
• Support email marketing with drafting and execution to cultivate prospective customers through the buyer journey
• Support lead-generating webinar program by contributing to strategy, planning, and execution
• Manage company social media account(s), including social posts, interactions, reporting/analytics, and build strategy/optimize for growth, to engage prospects

Operations and Website Management

• Manage website and update pages with new or refreshed content to lengthen visitor time-on-page
• Evolve website strategy and user journey as product offerings expand and brand positioning changes
• Implement SEO standard methodologies across entire website (keyword integration, image alt text, page loading time, linking) to bolster search strategy
• Report on traffic, engagement, lead generation, and more, to support data-driven decision-making
• Support marketing operations, including event list uploads, CRM hygiene, automation flows and processes, and reporting, and vendor management

Content

• Serve as proofreader for all marketing content and edit collateral (blogs, ebooks, white papers, press releases, emails, etc.) for grammar, clarity, brand consistency, etc.
• Support short form, thought-leadership content creation, as needed

Public Relations

• Draft press releases that garner earned media coverage or equivalent experience
• Research and apply for industry awards that build brand awareness and credibility

Sales & Partner Enablement

• Develop and maintain presentations, product data sheets, and other collateral to support sales and partner engagements with prospective customers

The Expertise and Skills You Bring

• Bachelor’s degree or equivalent experience plus 1 – 3 years of work experience.
• Strong written and verbal communication skills
• Basic understanding of digital marketing principles (SEO, email marketing, social media)
• Experience using marketing automation tools (e.g. HubSpot, Marketo) preferred
• Ability to analyze data and generate basic marketing performance reports
• Some experience with content creation (e.g. social posts, blogs) preferred
• Ability to work collaboratively in a cross-functional and fast-paced startup environment

Note: Fidelity is not providing immigration sponsorship for this position

The Team

This opportunity is brought to you by Fidelity Labs, Fidelity Investments’ in-house software incubator and digital studio. Founded in 2005, Fidelity Labs has played a critical role in driving growth and innovation for the firm. The Fidelity Labs organization has a portfolio of new businesses and is constantly prototyping concepts for Fidelity’s next new ventures. Fidelity Labs is a dynamic workplace that combines the best parts of startup life—building from scratch, adapting quickly, and moon-shot ambition—with the scale and stability of an industry leader. Learn more at labs.fidelity.com.

Certifications:

Category:

Marketing

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.