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Marketing Campaign Specialist

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Job Responsibilities:

1.Plan, organize, and execute online/offline marketing events (e.g., holiday promotions, new user campaigns, user rewards) to enhance brand awareness and user engagement.

2.Track and analyze campaign performance, optimize strategies based on data feedback to achieve goals and boost platform GMV.

3.Collaborate cross-functionally with marketing, merchant operations, delivery, and product teams to improve campaign effectiveness and operational efficiency.

4.Monitor, evaluate, and iterate on marketing initiatives, establishing a value assessment framework for campaigns.


Requirements:

1.Education: Bachelor's degree or above, preferably in Marketing, E-commerce, Data Analysis, or related fields.

2.Experience: 2-5 years of experience, preferably in user operations for food delivery or platform-based businesses. Familiarity with Oman’s local market and user needs, with adaptability to local culture and business practices.

3.Skills: Strong data analysis capabilities (e.g., proficiency in SQL); ability to identify issues, interpret user behavior, and propose solutions. Excellent communication and coordination skills to collaborate with cross-functional teams (product, tech, marketing, etc.). Proven event planning and execution skills, with prior successful campaign cases. Fluency in English (written and spoken); Arabic proficiency is a plus.

4.Attributes: Proactive, responsible, self-driven, and able to thrive in a fast-paced environment. Passion for user operations, innovative thinking, and sharp market insight to propose new strategies.


Highlights:

As an international brand under Meituan, Keeta is committed to revolutionizing food and consumer goods delivery services globally. Upholding the concept of "Helping people eat better and live better", we bring innovation to the global stage, with our business covering numerous countries and regions.

Currently,Keeta is actively growing in Oman, aiming to bring convenience and enhanced living experiences to local residents.

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