Marketing Category Specialist

Join Nice one, a pioneering digital retail and e-commerce brand, as we enhance our Marketing and Commercial Department, We are seeking an innovative, analytical, and strategic individual for a rewarding position that focuses on category marketing strategy, digital merchandising, and commercial performance. If you have a passion for category growth, expertise in digital marketing, and a drive to make data-informed decisions, this is the ideal opportunity to accelerate your marketing career with Nice one—where your work shapes the future of digital beauty and lifestyle retailing.

Key Responsibilities – Category Marketing Strategy, Digital Merchandising, and Performance Optimization

Market and Category Analysis:

• Study the performance of the category and competing products in the market.
• Analyze consumer behavior and purchasing trends.
• Identify growth and expansion opportunities within the targeted category.

Marketing Planning and Execution:

• Develop annual and monthly marketing plans specific to the category.
• Propose marketing campaigns and promotional offers in coordination with the other departments.
• Monitor campaign implementation and ensure alignment with brand objectives.

Product and Offer Management:

• Contribute to defining suitable products and offers for the targeted category.
• Monitor sales performance and recommend necessary adjustments to pricing or the marketing mix.
• Coordinate with the Product Management team to ensure readiness of new products.

Internal Coordination:

• Collaborate with the Brand, Channels, Growth, and CRM departments to ensure effective campaign execution.
• Prepare monthly performance reports and analyze marketing campaign results.

Innovation and Continuous Improvement:

• Propose new marketing ideas to strengthen the category’s market position.
• Stay updated on the latest local and global market trends.

Required Skills and Qualifications – Marketing Category, Commercial Strategy, and Analytics Expertise

• Bachelor's degree in marketing, Business, E-commerce, or a related field; advanced degree or category management certification is a plus.
• 2+ years of experience in category marketing, digital merchandising, or commercial roles, preferably within the retail or e-commerce industry.
• Solid understanding of digital marketing, SEO, category management, and analytics tools (Google Analytics, Power BI, or similar).
• Strong communication, collaboration, and project management skills; capable of multi-tasking across projects and priorities.
• Analytical thinker with a high attention to detail and a passion for using data to solve problems and inform decisions.
• Experience working cross-functionally in diverse, fast-paced teams; ability to thrive in an inclusive, gender-neutral work environment.