Marketing Communications Specialist

Marketing Communications Specialist

Reports to Director of Commercial Strategy & Growth

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Code Blue is seeking a creative and execution-focused marketing professional to develop and deliver digital and print brand-consistent content, visual assets, and communications across the company. This role blends hands-on design work with practical marketing execution to help Code Blue present its products, people, and purpose with clarity and consistency.

Department

Sales & Marketing

Location

In-Person, Holland, MI

Employment Type

Full-Time

About Code Blue

Code Blue Corporation, based in Holland, Michigan, has been an industry leader for over 30 years, manufacturing high-visibility emergency communication solutions for North America and select international markets. With a dedicated team of roughly 40 employees, we deliver highly customizable, low-volume, high-mix products that integrate advanced technology, including solar-powered units, cloud-connected services, and communications platforms.

Our products help create safer community spaces by connecting people to help quickly, clearly, and confidently. We operate in a dynamic environment where engineering, manufacturing, service, sales, and marketing work closely together to bring complex solutions to market with precision and purpose.

Position Overview

Code Blue is seeking a creative and execution-focused Marketing Communications Specialist to develop and deliver brand-consistent collateral, visual assets, website and social content, campaign support materials, and internal/external communications across the business. Reporting to the Director of Commercial Strategy & Growth, this role serves as a key contributor to how Code Blue is presented to customers, partners, and employees—translating technical products and messages into clear, compelling messaging and visuals.

The right candidate will combine creative instincts with practical execution, disciplined follow-through, and a willingness to support a broad range of communication needs in a mission-driven company.

What success looks like in this seat

· Consistent, professional brand presentation across all channels

· High-quality, on-time delivery of marketing and sales materials

· Clear, effective communication of products and messaging

· Well-organized and accessible marketing assets

· Strong support for sales, partners, and internal communication needs

Primary Responsibilities

Content & Asset Development

· Create and edit marketing digital and print marketing assets including one-pagers, fliers, presentations, videos, email campaigns, and social content using established templates and brand guidelines.

· Own the creation of customer success content (case studies, testimonials, quotes, etc.) to support sales enablement and marketing campaigns

· Develop clear, customer-focused visual and written messaging that translates technical product information into accessible content.

· Produce sales enablement materials and tools that communicate products and promotions to support channel partners and internal team.

· Create sales-requested mockups to support opportunities, demos, and proposals.

· Ensure consistent application of brand standards across all company materials.

Digital Media Production & Management

· Manage and update website digital assets and content in coordination with Sales & Marketing Operations Specialist, leadership, and external partners.

· Generate and maintain social media content calendar and build out existing Content Playbook.

· Create, manage, and maintain all social media content and posts following the Code Blue Content Playbook and calendar.

· Oversee the creation of product and educational videos and collaborate with sales & marketing leadership and outside vendors to prioritize, design, and produce.

· Verify and prepare customer-provided logos for production by confirming vector formats (EPS), ensuring correct sizing, and coordinating with Customer Service and Manufacturing to confirm files are print-ready.

· Maintain a centralized marketing asset library, including logos, product images, videos, brochures, templates, presentations, and other commercial materials.

Corporate Communications

· Execute marketing campaigns across email, web, social, and tradeshow events.

· Create and manage communications to channel partners including monthly newsletter, product updates, and company direction.

· Support internal communications that inform and align employees around company initiatives, launches, and key messages.

Qualifications

Required Qualifications

· 4-6 years of experience in marketing, marketing communications, creative services, or a closely related role.

· Solid graphic design capabilities with experience creating polished, brand-consistent digital and print materials.

· Proficient with Adobe Creative Suite (InDesign, Illustrator, and Photoshop)

· Experience creating and managing social media content on multiple platforms

· Proficient writing skills

· Comfort working cross-functionally in a fast-moving, small-team environment.

· Highly organized with strong attention to detail and follow through

Preferred Qualifications

· Experience marketing B2B technology, manufacturing, infrastructure, or public-safety-related products.

· Experience managing website content.

· Familiarity with marketing automation and CRM/email marketing platforms

· Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, or a related field is preferred.

· Practical portfolio examples that demonstrate brand and marketing execution experience.

Key Characteristics

· Creative but pragmatic - able to generate strong ideas and execute them efficiently without over-engineering every project.

· Business-minded - understands that marketing and communications should support clarity, growth, and commercial momentum.

· Highly collaborative - enjoys working closely with sales, product, leadership, and outside partners to turn ideas into finished work.

· Adaptable and responsive - comfortable shifting priorities as commercial needs evolve while maintaining quality and momentum.

· Detail and process oriented - able to keep files, approvals, asset libraries, and recurring marketing workflows organized and current.

Alignment with Code Blue Core Values

Candor:Communicates clearly about messaging, priorities, and creative direction; raises issues early and helps resolve friction directly.

Integrity: Represents products, partnerships, and company capabilities accurately; follows through on commitments and earns trust through consistency.

Detail & Process Oriented: Produces polished work while managing approvals, version control, asset organization, and brand standards carefully.

Personal Mastery & Group Learning: Continuously improves creative, marketing, and communication skills while learning from others and contributing knowledge back to the team.

Own the Outcome: Takes responsibility for moving projects from concept to completion and for delivering work that is useful, timely, and effective.

Why Join Code Blue

As Creative Design & Communications Coordinator, your work will directly shape how Code Blue is presented to customers, partners, employees, and the broader market. You will help clarify complex solutions, strengthen the brand, support growth initiatives, and contribute to a mission centered on safer community spaces.

You will join a lean, high-impact team where creative work matters, cross-functional contribution is valued, and strong execution can make a visible difference across the company.

Application Instructions

To apply, please submit your resume and a brief cover letter outlining your relevant background and why you believe you would be a strong fit for Code Blue.

Selected candidates may be asked to provide a portfolio of relevant design, writing, or communications work and may be asked to complete a short practical exercise as part of the interview process.

Pay: $58,000.00 - $68,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have over 4 years of experience in marketing, marketing communications, creative design, or a closely related role?
• Are you proficient with Adobe Creative Suite (InDesign, Illustrator, and Photoshop)?
• Please share an example from your previous work experience of how you were able to translate technical product information into accessible written and/or visual content .
• Briefly describe one social media campaign you created or managed. Include the role you played in it, platforms used, and any measurable results (e.g., engagement, leads, growth).

Work Location: In person