Marketing Content Writer

Overview

Are you a creative writer who can switch seamlessly between translating tech speak and crafting clever content? Do you think clearly, write clearly, and thrive on making complex things make sense? Are you the person who turns complicated product jargon into customer-friendly messaging? Then we’ve got the perfect role for you.

We’re looking for a Content Writer who can bring structure and creativity to both customer-facing updates and content marketing. You’ll split your time between writing content that drives awareness and lead generation, and crafting clear, helpful messaging for our customers. Whether it’s a pricing change, a new feature launch, or an unexpected service issue, you’ll make sure customers across the U.S. and Canada get the right information, when and how they need it. You’ll also create blog posts, social content, and marketing materials that help grow the brand and keep our audience engaged.

You’re someone who loves digging into complex topics, asking the right questions, and turning the answers into clear, helpful content. When something’s unclear or missing, you don’t wait to be asked; you take the lead, whether that’s writing a better explainer, reaching out to a subject matter expert to help you fill in the gaps, or creating a process that saves everyone time. It’s a mix of clarity, creativity, and customer impact, and you’re all about it.

Key responsibilities

Customer messaging

• Write clear, timely messaging for pricing changes, service updates, product rollouts, and platform enhancements
• Own customer-facing updates across the U.S. and Canadian markets, ensuring accuracy, consistency, and alignment with internal teams
• Lead content development for urgent or time-sensitive issues like outages, disruptions, or unexpected service changes
• Collaborate with Product, Legal, and CX to ensure messaging is compliant, approved, and customer-friendly
• Translate technical input into easy-to-understand language that builds trust and reduces confusion
• Develop supporting materials such as FAQs, in-platform alerts, email notifications, and more
• Proactively identify and address messaging gaps or customer confusion, offering solutions like new explainers or process guides
• Create sales enablement resources (e.g., talking points, scripts, and FAQs) to help CX and sales teams deliver consistent, confident messaging to customers

Content writing

• Write engaging, on-brand content that supports lead generation, brand awareness, and customer education
• Create blog posts, email content, and social media copy that aligns with campaign goals and product priorities
• Collaborate with marketing and product teams to translate complex topics into content that resonates with target audiences
• Partner with social team to support content planning, publishing, and performance tracking
• Maintain a consistent voice and tone across all channels, adapting as needed for audience, region, and platform
• Develop marketing materials for trade shows and events, including booth signage, one-pagers, and post-show follow-up content
• Jump in to support content needs across the org, whether it's a quick FAQ, a last-minute slide, or help wording a tricky message

What you'll bring

• Bachelor's degree in Marketing, Business, or related field
• 3–5 years of experience in content writing, technical writing, customer marketing, or customer-facing messaging roles
• Strong writing and editing skills with an ability to turn complex information into clear, engaging content
• A collaborative mindset and strong interpersonal skills; you work well with teammates and across departments to keep projects moving forward
• Experience creating content across multiple formats: emails, blogs, social posts, FAQs, etc.
• Familiarity with B2B or service-based industries; experience in regulated environments (e.g., fintech, healthcare) is a plus
• A proactive, systems-oriented mindset; you notice when something’s unclear and step in to fix it
• A strong sense of empathy and understanding of the customer journey
• Solid understanding of content’s role in driving awareness, retention, and brand trust
• Excellent organization and project management skills; able to juggle multiple priorities and meet deadlines without dropping the ball