Marketing Coordinator

All American Flooring has taken care of DFW's flooring and remodeling for over 35 years. We have built strong partnerships with industry leading flooring manufacturers and distributors. We are a family business with a very friendly and dynamic work environment. There is no limit to your earning potential at All American Flooring! With hard work and the right attitude, you can build an amazing career in home remodeling sales.

Key Responsibilities:

Sales Funnel Oversight & Lead Management

• Own the lead lifecycle from inquiry to close, ensuring handoffs between marketing, sales, and operations are seamless.
• Audit, refine, and improve the lead tracking process using CRM, spreadsheets, or dashboards to ensure every lead is followed up.
• Monitor and report on conversion rates, pipeline stages, sales timelines, and revenue attribution.
• Collaborate with sales and front-office staff to keep all touchpoints aligned and effective.

Marketing Execution & Optimization

• Manage the company’s marketing calendar and coordinate content across digital, print, and local channels.
• Support and develop paid advertising, email marketing, social media, SEO/SEM, and community engagement efforts.
• Coordinate internal and external resources (designers, agencies, vendors) to execute campaigns.
• Track performance of all marketing channels; optimize based on ROI and cost-per-lead data.

KPI Development & Reporting

• Develop, track, and report on key performance indicators across marketing and lead conversion.
• Build dashboards and weekly/monthly reports for leadership with clear insights and recommendations.
• Spot bottlenecks in the sales funnel and work with teams to solve them—fast.
• Forecast lead volume needed to hit revenue goals and help plan campaigns accordingly.

Please complete our short online assessment here: to be considered for the role:

https://docs.google.com/forms/d/e/1FAIpQLSfam6B6yNW7dQ3LdcO9vk_4bA05M7TjqaxYNihRmM-3DdwLjQ/viewform?usp=header

Must-Have Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in marketing operations, sales enablement, or CRM-driven lead management.
• Strong understanding of sales funnels, KPIs, lead tracking, and conversion optimization.
• Proficiency with CRMs (HubSpot, Salesforce, JobNimbus, etc.), spreadsheets, analytics tools, and project management software.
• Experience coordinating marketing efforts across platforms (Meta, Google Ads, email, website).
• Highly organized, data-minded, and results-driven—you don’t just track metrics, you act on them.
• Strong communication and leadership skills; you're comfortable working across departments.

Job Type: Full-time

Benefits

• 15 days of PTO
• Major Holidays Off
• Health, Dental, and Vision Insurance
• Salary: 60,000 Annually

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person