Marketing Coordinator

Raines Co. - Your Future is Now!

Position Summary: The Marketing Coordinator assists the Sales and Marketing department in the development and publication of marketing materials.

Established in 1988 as a family-owned business, we have grown into a fully integrated development, management, and investment company that develops, operates, and owns the world’s leading hotel brands as well as boutique hotels. Raines has maintained a family-oriented culture that believes in building relationships with our associates, with our partners and within the communities where we operate.

We offer comprehensive Medical/Dental/Vision benefits, 401K, a generous PTO program, and the opportunity to join a winning culture recognized for rewarding our best with opportunities to advance their career within the company.

Reports to: Director of Sales & Marketing

Essential Job Functions

• Represents the Resort Brand in all graphic design aspects across all departments and outlets. Oversees the implementation of the brand across all platforms.
• Ensures the brand communicates a consistent message across all touch points, crucial for building trust and recognition.
• Brainstorms fresh advertising and marketing ideas with senior management.
• Develops original copy and content for social media platforms, website, email distribution and printed advertising materials.
• Manages social media platforms, communications, and branding to ensure a cohesive, on-brand public image.
• Develops promotional and marketing materials.
• Designs and Executes print marketing including but not limited to: Magazine Advertising, Newspaper Advertising, & other Print Advertising.
• Property Signage Design including but not limited to: Property Signs, Office Signs, Directional Signs, Hotel Signs.
• Communicates with vendors on all professional print material for quotes and production.
• Design and handles all menus including but not limited to: Restaurant, Sales & Banquets, Special Events, Holiday Events, Member Events.
• Captures, manages and updates photography on website and other various platforms.
• Resort Photography: Arranges photography opportunities with all departments to set up shoots and provide up-to-date photography.
• Edits all photography photos and utilizes them accordingly on proper outlets.
• Designs and executes Travel Ads i.e., Expedia Ads, Bookings.com, Google Ads, Email Ads.
• Designs and updates room collateral and all other printed collateral including key packets, business cards, business stationary, marketing packets, membership packets, flyers, sales collateral, etc.
• E-commerce
• Conducts Search Engine Optimization (SEO) research, manages, and adjusts as necessary.
• A self-motivated, high achieving disposition with a passion for marketing
• High degree of creativity and innovation to develop unique, effective marketing strategies
• Proven graphic designing experience and a keen eye for aesthetics and details

Experience and Education:

Familiarity with various marketing platforms and channels, including social media, print campaigns, digital marketing and email promotions

Familiarity with design software and technologies (such as InDesign, Illustrator, Photoshop, Lightroom, Canva, Later, Flodesk, Vizergy) preferred

Experience with computer software programs used for keyword research, A/B testing, database management and content creation

Project management experience and time management skills for juggling numerous time-sensitive projects

Proficient in Microsoft 365 or similar computer applications

Bachelor’s degree in Marketing or related major preferred

Raines is proud to be an Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, genetic information or any other protected characteristic as outlined by federal, state, or local laws.

This description is a summary of primary responsibilities and qualifications. The job description is not intended to include all duties or qualifications that may be required now or in the future. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pre-employment background check required.

EEO/D/V

Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.