Marketing Director

Company Description

AlRabat Properties, established in 1980, is a leading real estate developer with over four decades of experience. The company is known for delivering innovative and sustainable projects across Egypt, particularly in New Cairo, and in Dubai, UAE. With a strong focus on quality, value, and customer satisfaction, AlRabat provides fully integrated real estate solutions from concept to long-term management.

Job Summary

We are seeking a highly experienced and strategic Marketing Director to lead and drive marketing initiatives within a commercial/real estate environment. The ideal candidate will have a strong background in shopping malls or retail destinations, with proven expertise in both ATL and BTL marketing strategies, brand positioning, and team leadership.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to drive footfall, tenant sales, and brand visibility.
• Lead, mentor, and manage the marketing team to ensure high performance and alignment with business goals.
• Plan and oversee ATL campaigns (TV, radio, outdoor, digital) and BTL activities (events, activations, promotions).
• Build strong brand positioning and ensure consistent messaging across all channels.
• Collaborate with leasing and commercial teams to support tenant mix and promotional activities.
• Manage marketing budgets, ensuring effective allocation and ROI optimization.
• Establish partnerships with agencies, media vendors, and stakeholders.
• Analyze market trends, customer insights, and competitors to adjust strategies accordingly.
• Oversee event planning, mall activations, and seasonal campaigns to increase engagement.
• Monitor and report on campaign performance using KPIs and analytics tools. 

Qualifications & Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA is a plus).
• Minimum 12+ years of experience in marketing, with at least 7 years in a leadership role.
• Strong experience in commercial, real estate, or shopping malls is highly preferred.
• Proven track record in ATL & BTL marketing strategies.
• Demonstrated experience in leading and developing marketing teams.
• Strong strategic thinking, planning, and execution skills.
• Excellent communication, leadership, and stakeholder management abilities.
• Experience in budget management and ROI analysis.
• Ability to work in a fast-paced, dynamic environment.