Marketing Executive

Job description

We are looking for a dynamic and results-driven Marketing Executive to join our team in the Transformers, copper, Transformers Radiator, Transformer Components industry or Manufacturing industry.

Key Responsibilities:

• Market Research & Strategy Development:
• Conduct in-depth research to understand industry trends, customer needs, competitor strategies, and technological advancements in the transformer or CRGO steel market.
• Develop and implement strategic marketing plans to enhance market presence and drive sales growth.
• Identify target markets for CRGO steel and transformers, focusing on B2B clients, utility companies, and OEMs (Original Equipment Manufacturers).
• Product Marketing & Promotion:
• Work closely with the product development and engineering teams to create compelling marketing materials for transformers and CRGO steel products.
• Prepare product catalogs, brochures, presentations, and case studies to support sales activities.
• Plan and execute marketing campaigns (digital, print, and events) to promote products effectively to relevant industries such as electrical utilities, manufacturing, and industrial equipment sectors.
• Brand Building & Communication:
• Maintain brand consistency across all channels, ensuring alignment with company values and industry positioning.
• Oversee the creation and execution of engaging content, including social media posts, website updates, press releases, and blog articles.
• Coordinate internal and external communication strategies to enhance product visibility and customer engagement.
• Sales Support & Lead Generation:
• Collaborate with the sales team to support lead generation, qualification, and conversion efforts.
• Provide marketing materials and sales tools to enhance the effectiveness of sales efforts in targeting potential customers for transformers or CRGO products.
• Attend industry conferences, trade shows, and exhibitions to network with industry stakeholders and promote the company’s products.
• Digital Marketing & Online Presence:
• Manage the company’s digital marketing strategies, including website optimization (SEO), email marketing, and social media platforms to generate leads and increase brand awareness.
• Analyze web traffic, campaign performance, and customer engagement metrics to optimize digital marketing efforts.
• Customer Relationship Management (CRM):
• Use CRM tools to manage customer data, track leads, and monitor customer interactions to improve marketing strategies and customer retention.
• Engage with customers through surveys, feedback, and follow-up communication to understand their needs and improve product offerings.
• Reporting & Performance Tracking:
• Monitor, analyze, and report on the effectiveness of marketing campaigns, focusing on ROI, market penetration, and sales conversions.
• Provide regular reports to management on marketing activities, budget status, and key performance indicators (KPIs).

Qualifications:

• Educational Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree (MBA) is a plus.
• Experience: 0 to 2 years of experience in marketing, ideally within the transformer manufacturing or steel industries. Experience in industrial B2B marketing is highly desirable.
• Skills:
• Strong understanding of the transformer or CRGO steel market and its key players.
• Excellent communication and negotiation skills.

Personal Attributes:

• Strong organizational and time-management abilities.
• Ability to work both independently and in a team environment.
• Results-driven with a customer-centric mindset.
• Flexible and adaptable in a fast-paced, dynamic work environment.
• Willingness to travel for industry events, customer meetings, and trade shows

Job Type: Full-time

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person