Marketing Executive

Job Description:

• Develop and execute lead generation strategies to attract potential customers through paid advertising, email campaigns, content marketing, and social media.
• Identify and target high-value customer segments using data-driven insights and market research.
• Optimize lead capture processes (e.g., landing pages, forms, CTAs) to maximize conversion rates.
• Collaborate with the sales team to qualify leads, prioritize follow-ups, and ensure a seamless handoff from marketing to sales.
• Monitor lead quality and quantity metrics, refining strategies to improve ROI and pipeline contribution.
• Craft compelling value propositions and messaging for our products/services that resonate with target audiences.
• Create and manage go-to-market strategies for new product launches, ensuring alignment with business goals.
• Develop marketing collateral such as brochures, support sales and customer engagement.
• Conduct competitive analysis to identify market trends, positioning opportunities, and differentiation points for our products.
• Work closely with the product team to understand features, benefits, and use cases, translating them into customer-centric marketing materials.
• Plan and manage multi-channel marketing campaigns to promote products and generate leads.
• Use tools like Google Analytics, Pixel, and marketing automation software to track campaign performance and measure success.
• Continuously analyze campaign data to identify areas for improvement and optimize for better results.
• Conduct A/B testing on ad creatives, email subject lines, and landing pages to enhance performance.

Job Requirements:

• 16 years of education
• Proven experience in Marketing, with a strong focus on lead generation and product marketing.
• Demonstrated success in designing and executing lead generation campaigns that deliver measurable results.
• Strong understanding of product marketing principles, including positioning, messaging, and go-to-market strategies.
• Proficiency in marketing tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent communication and storytelling skills to craft compelling narratives around products and services.
• A data-driven mindset with the ability to analyze performance metrics and make informed decisions.
• Strong project management skills to manage multiple campaigns and priorities simultaneously.
• Knowledge of the Pakistani market and an understanding of local consumer behavior is a plus.

Why Nayatel?

We provide:

• Challenging environment
• Open door policy
• Respect, dignity, and protection
• Training, mentoring, and coaching in soft and hard skills to transform you as a future leader
• Representation in external forums (University lecturers, advisory boards, etc.)
• Excellent rewards for out of the box thinker, doers, and implementers
• Equal opportunity, merit, and no Safarish culture

Hiring Procedure:

• CV shortlisting
• Initial Interview
• IQ/Personality Assessment Tests
• Final Interview
• Medical Screening
• Joining