Marketing Executive

Company Description

Founded in 1989 by Sana Hashwani and Safinaz Muneer, Sana Safinaz is one of Pakistan's most prestigious and diversified fashion labels. The brand offers an extensive range of apparel collections including Pret, Diffusion, Bridal Couture, and the celebrated Sana Safinaz lawn. With the launch of its retail chain in 2013, the company also introduced trendy ready-to-wear clothing, unstitched designs, accessories, and footwear. Known for innovation and quality, Sana Safinaz continues to set high benchmarks in the fashion industry.

Role Description

• Plan and execute media buying across digital and traditional platforms, ensuring cost efficiency and maximum ROI
• Coordinate with media agencies and vendors for bookings, negotiations, and timely campaign rollouts.
• Manage OOH and mall branding initiatives, including billboards, transit ads, kiosks, window displays, and in-store branding.
• Plan and manage BTL activities including events, activations, and on-ground promotions.
• Work closely with internal teams (creative, retail, digital) for alignment and timely delivery.
• Coordinate with the finance team for budget tracking, processing invoices, and ensuring timely vendor payments
• Maintain proper documentation of POs, invoices, and campaign-related expenses.
• Monitor campaign performance and prepare post-campaign reports with key insights and learnings

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Strong communication and creative skills.
• Proficiency in digital marketing tools and platforms.
• Ability to multitask and meet deadlines.

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person