Marketing Expert

The Role:
We are seeking a versatile and results-obsessed Digital Marketing Expert to develop, execute, and manage our multi-channel marketing strategy. You will be responsible for generating leads, increasing brand awareness, and driving revenue growth through a blend of paid and organic tactics.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy across SEO, SEM, email, and social media.
• Manage and optimize PPC campaigns (Google Ads, Microsoft Advertising, paid social) to achieve target ROAS and CPA.
• Lead our SEO strategy, including technical SEO, on-page optimization, and content strategy to improve organic rankings and traffic.
• Create and manage email marketing campaigns (nurture sequences, newsletters, promotional blasts) to engage and convert our audience.
• Analyze campaign performance using tools like Google Analytics, and report on KPIs, providing actionable insights and recommendations.
• Manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
• Stay ahead of the latest digital marketing trends, tools, and best practices.
• Required Skills & Qualifications:
• 3+ years of hands-on experience in a digital marketing role.
• Proven experience in managing Google Ads and Facebook/Instagram Ad campaigns.
• Strong understanding of SEO principles and tools (e.g., Ahrefs, SEMrush, Moz).
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Expert-level skills in Google Analytics and data interpretation.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bonus Points (Preferred Qualifications):
• Experience in the IT industry.
• Certifications: Google Ads, Google Analytics, Facebook Blueprint.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Basic graphic design (Canva) or video editing skills.
• What We Offer:
• Competitive salary and performance-based bonuses.
• Flexible remote work environment.
• Opportunities for professional development and growth.
• A collaborative and supportive team culture.

Job Type: Full-time

Work Location: Remote