Marketing Generalist

Description:

Do you have a passion and drive to apply your talents to make a difference? Green Mountain Habitat for Humanity (GMHFH) seeks a talented professional to serve as its Marketing Generalist to support its mission of helping local families build strength, stability, and self-reliance through affordable homeownership.

Department: Admin Office, In-Person

FLSA Status: Full Time Salary, Exempt

Schedule: Monday-Friday, with occasional evenings and weekend days required

Supervises: None, will work collaboratively with other departments

Reports to: ReStore Director

Summary:

The Marketing Generalist develops and implements Green Mountain Habitat for Humanity’s marketing strategy to effectively communicate GMHFH's mission and key initiatives to target audiences. This role supports marketing efforts for Green Mountain Habitat for Humanity to encourage customer engagement, boost sales, and strengthen community connections. The Marketing Generalist creates graphics, content, and messaging while identifying effective platforms and channels for internal and external communications. Some marketing and social media activities are coordinated with or managed by the Volunteer and ReStore departments to ensure consistent messaging across the organization.

Responsibilities:

• Strategize, design, and implement all online and offline marketing tactics for organization-wide programming, including volunteer, development, ReStore, and construction/homeownership programs.
• Produce marketing collateral and graphics for print advertising, direct mailings, and e-mail campaigns, including campaigns to promote sales, events, and donation opportunities.
• Create content, post, and manage social media (Facebook, Instagram, LinkedIn, etc.) for the affiliate. Utilize social listening techniques and respond to direct messaging, comments, and reviews when needed.
• Implement and monitor all paid digital advertising campaigns on Google Ads, Bing, Meta Ads, and Yelp.
• Maintain, update, and help design our website and write SEO-friendly content and tags when needed.
• Track, analyze, and report on KPIs and the status of campaigns to ReStore Director, CEO and Board of Directors.
• Manage marketing budgets and media buys (digital, print, TV, radio) with help from stakeholders.
• Perform other duties as assigned.

Requirements:

Qualifications/Education

Desired Education and Experience:

• Bachelor’s degree in marketing or communications or equivalent degree or relevant experience.
• 2-4 years of marketing or relevant experience.

Knowledge, Skills, and Experience:

• Excellent written and verbal communication skills, adept at collaborating and conveying information across teams and audiences.
• Proven experience creating content, managing, and advertising on social media (Facebook, Instagram, LinkedIn).
• E-mail marketing and copywriting experience and knowledge of MailChimp, Bloomerang/Kindful, or similar.
• Experience setting up and optimizing digital advertising campaigns (Google Ads, Meta Ads preferred).
• Graphic design skills using Canva or Adobe Creative Suite.
• Basic website management and content updates (WordPress/Firespring experience a plus).
• Able to work well in a team environment, handle multiple assignments and meet deadlines.

Compensation & Benefits

The compensation range for this full-time, salaried position is currently $62,000-$67,000, dependent on relevant skills and experience. Benefits include a health reimbursement plan (up to $6,350.00 annually), a combined 200 hours of vacation and sick time, ten paid holidays, a 5% retirement match beginning after one year of successful employment and a 20% discount at the Habitat Restores.

Candidates from diverse backgrounds are encouraged to apply! The position is open until it is filled.

Green Mountain Habitat for Humanity celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, creed, religion, national origin, ancestry, ethnicity, sex, gender, gender identity, sexual orientation, age, place of birth, medical condition, physical or mental disability, pregnancy (including pregnancy-related conditions), marital status, citizenship status, past, present, or prospective service in the uniformed services, genetic information, crime victim status, a positive test result from an HIV-related blood test, or any other characteristic protected by law.