Marketing Lead

If you’re someone who loves building from zero to one and gets excited by solving real-world problems at scale, this role is for you.

As Marketing Lead at Tajir, you’ll build and scale the marketing engine behind Pakistan’s fastest-growing B2B commerce platform for kiryana stores. You’ll shape how retailers discover us, trust us, and continue choosing Tajir as their sourcing partner; directly influencing growth across cities.

About Tajir

Tajir is a new way for stores to buy inventory. Through the Tajir app, stores can order whenever they want, receive on-demand delivery, and choose from the largest selection of products available. Combined with transparent and competitive prices, Tajir takes a process that took a dozen hours every week and reduces it to a few minutes.

For brands, Tajir ensures that products are always reliably stocked at stores. Brands enjoy higher margin sales with zero additional investment.

Since our launch, we became the first company for Pakistan funded by Y Combinator, raised seed capital and further financing from Kleiner Perkins, and — most importantly — have served over 100,000 stores.

Today, Tajir helps stores save money and boost sales. Our vision is to provide every store in Pakistan the essential services it needs to grow.

Who we are looking for

• Bachelor’s degree in any field.

• 1-3 years of experience in marketing, preferably in startups.

• Thrives in fast-paced, high-growth environments.

• Data-driven mindset.

• Excellent communication and interpersonal skills.

• Experience working with Google Sheets/Excel.

What you will do

• Design and execute co-funded campaigns with FMCG partners to drive incremental sales.

• Lead the end-to-end acquisition of annual brand partnerships, pitching, negotiating, and formalizing multi-campaign agreements that generate sustained marketing revenue.

• Plan and launch high-visibility campaigns within the Tajir app and its social channels to maximize retailer engagement.

• Build and execute data-driven strategies to drive retailer acquisition and reduce churn.

• Collaborate closely with Procurement and Operations to align inventory availability with campaigns.

• Monitor campaign performance, adjust budgets based on ROI, and optimize for maximum efficiency.

• Establish execution standards for creative outputs, messaging, and turnaround times to ensure consistent execution excellence.