Marketing Lead (Payment Business)

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview

We are seeking a highly motivated, detail-oriented Marketing Lead to join Bybit’s Payments Business Unit marketing team. This role is responsible for planning, executing, and optimizing multi-region marketing campaigns that drive growth and engagement. The ideal candidate will bring strong project management skills, a solid understanding of crypto/fintech products, and the ability to lead cross-functional teams and external partners to deliver impactful results.

Key Responsibilities

Go-to-Market Planning

• Drive go-to-market (GTM) strategies for new product launches and feature rollouts.
• Design and launch global marketing campaigns aligned with Bybit’s and the Payments Business Unit’s strategy.
• Develop clear campaign roadmaps, timelines, and execution plans.

Cross-Functional Collaboration

• Coordinate with product, design, business development, operations, and regional marketing teams to ensure smooth and timely campaign rollouts.
• Align global campaigns with local market requirements and compliance needs (e.g., EU, SEA, LATAM).

Performance Monitoring & Optimization

• Define and track campaign KPIs.
• Analyze user behavior, conversion funnels, and engagement metrics to continuously optimize performance.

User Growth & Engagement

• Develop promotional mechanics (bonuses, rewards, referral programs) to drive user acquisition and retention.
• Oversee campaign communications across push, email, social, and in-app channels, in partnership with internal and external teams.
• Coordinate with internal marketing functions and external partners to maximize reach and impact.

Content & Channel Strategy

• Work with the design and content teams to create multi-format marketing materials that reinforce product branding and positioning.
• Identify and manage relevant channels for content distribution, ensuring localization where needed.

B2B Acquisition

• Test and learn B2B marketing initiatives.
• Launch and optimize merchant incentive programs.

Compliance & Risk Management

• Ensure all campaigns comply with regulatory guidelines across different regions.
• Proactively identify and mitigate risks such as fraud, abuse, or user complaints.

Qualifications

• 3–5+ years of experience in marketing operations, campaign management, or growth marketing (crypto, fintech, or internet industry preferred).
• Hands-on experience with campaign performance measurement and reporting.
• Strong project management and communication skills, with the ability to manage multiple stakeholders and meet tight deadlines.
• Familiarity with digital marketing channels (social media, affiliates, key opinion leaders, email, in-app).
• Fluent in English (additional languages such as Spanish, German, or Chinese are a plus).
• Experience in cryptocurrency trading platforms or Web3 marketing is highly desirable.

Why Join Us?

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility : Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.