Marketing Manager

The Client:

Our client is a leading FMCG company based in Oman. We are looking for an experienced and dynamic Marketing Manager to drive their brand initiatives and marketing activations.

The Role:

As the Marketing Manager, you will play a key role in executing integrated marketing strategies across ATL, BTL, and digital channels. You will oversee brand campaigns, activations, and events, ensuring consistent brand communication and impactful engagement with consumers. Your role will also involve market research, packaging innovations, PR activities, and close coordination with advertising agencies to amplify brand presence.

• Develop and implement comprehensive marketing plans and campaigns for corporate and consumer brands.
• Lead ATL, BTL, and digital media activities to enhance brand visibility and engagement.
• Plan and execute market research initiatives to gain insights into consumer behavior and market trends.
• Manage packaging design and innovation processes in alignment with brand objectives.
• Coordinate and oversee exhibitions, in-store samplings, and other activation events.
• Handle PR activities and maintain relationships with media and other external partners.
• Work closely with advertising agencies to ensure alignment with brand strategies and campaigns.
• Monitor campaign performance and provide actionable insights for continuous improvement.

The Ideal Candidate:

• 7–10 years of marketing experience, preferably within FMCG brands in the Middle East.
• Hands-on experience across ATL, BTL, digital marketing, market research, packaging, and activations.
• Strong understanding of brand management, marketing campaigns, and consumer engagement.
• Excellent coordination skills with agencies, vendors, and internal stakeholders.
• Creative, result-oriented, and able to work in a fast-paced, dynamic environment.
• Strong communication, interpersonal, and project management skills.
• Passion for driving brand growth and executing innovative marketing strategies.
• As per Oman regulations, local Omani candidates are highly preferred for this role.