Marketing Manager

TITLE: Marketing Manager
DEPARTMENT: External Affairs & Marketing
REPORTS TO: Director of Digital Marketing
STATUS: Full-time, Exempt
SALARY: $76,000
LOCATION: Chicago, Hybrid

POSITION OVERVIEW:
The Marketing Manager at Shedd is passionate, creative, highly curious, and experienced. This role will oversee and execute the day-to-day responsibilities across paid and owned marketing channels at Shedd Aquarium. This position will work with the Director of Digital Marketing to develop marketing strategies that drive revenue and create engaging experiences for paid audiences, website visitors and email subscribers. This position will leverage their marketing execution expertise and build strategy knowledge to support the organization's goals, amplify our mission, impact and offerings, and expand and diversify current and future audiences.

This is a unique opportunity to join a forward-thinking, hands-on, results-driven, and highly collaborative team. This individual will oversee the day-to-day management of Shedd's website, email and paid media requests, as well as ensuring email and web best practices are followed throughout the organization. This role will live within Shedd's External Affairs & Marketing (EAM) division but will work cross-functionally with other teams such as Ancillary, Learning and Community, Design and Exhibits, Guest Relations, and Development.

This role is responsible for putting together and overseeing marketing campaign strategy proposals for internal teams (clients) at Shedd. This role will lead coordination across PR, social, content and external partners to ensure that the full scope of EAM work is represented within ongoing strategic and tactical plans. The Marketing Manager will consider the audience persona journeys when building campaigns, sharing how EAM will help internal Shedd programs drive awareness, engagement, and revenue for Shedd programs. Once campaigns have been finalized, the Marketing Manager will assist in facilitating, launching and monitoring campaign performance. The Marketing manager will then build EAM campaign recaps, providing data to internal clients on how their campaigns performed.

The right candidate should be comfortable finding innovative ways to drive revenue, engage paid and owned audiences and possess the ability to think both creatively and analytically. This person needs to ensure EAM communication is consistent across the organization, content is on-brand and tailored for various audiences and key programs are being promoted for consistent year-over-year revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Demonstrate commitment to Shedd's vision, mission and values
• Marketing Strategy & Execution
• Assist in researching and building yearly and ongoing advertising strategies
• Ensure tactical execution follows strategic plans
• Build and execute CRM, 1st party and email strategies
• Assist in communicating strategic and tactical goals to internal teams and external agencies
• Assist in the evaluation of tactical plans from agencies
• Manage a small team
• Monitor performance and accuracy of work
• Foster opportunities for learning while encouraging collaboration, teamwork, and professional development amongst team members
• Work with the Director of Digital Marketing to develop and track career path training
• Ensure team is completing tasks in a timely and efficient manner
• Key liaison of the external agencies.
• Assisting in a digital agency monthly, recommending tests for campaigns, selecting creative and overseeing the trafficking campaigns.
• Aid in traditional agency trafficking and proposal reviews.
• Tracking advertising campaigns, reporting against performance, and working closely with the agency to identify areas of improvement and adjustments to optimize campaigns in real-time.
• Work with the Marketing team to identify, build and place tracking pixels when needed.
• Managing website content requests and keeping the website content up to date.
• Managing website content JIRA intake and tracking all requests to ensure they are done in a timely manner.
• Updating existing landing pages on an ongoing basis.
• Support advertising landing page strategy
• Supporting design in building new landing pages for the website.
• Reviewing landing page copy with internal teams and making SEO recommendations (descriptions and long-tail keywords) to support the discoverability of programs.
• Creating and executing external email communications on behalf of the organization.
• Oversee and assist in the build and review process of all emails
• Manage JIRA intake requests and ensure email best practices are followed
• Maintain Master Email Tracker to ensure our audiences receive the optimal number of emails.
• Oversee email best practices, escalate when needed.
• Ensure marketing emails are sent through the marketing process and escalate when this does not happen and onboard teams who are leveraging different email processes.
• Make recommendations to improve emails.
• Oversee larger email strategies and implement new email strategies when needed, taking into account the guest/member experience (Previsit, Welcome Series, etc.)
• Communication of marketing performance
• Create pre-launch marketing strategies to present to internal clients, leveraging full EAM resources, taking into account awareness, engagement, and revenue with revenue as the key performance indicator.
• Partnering across PR, content and social to ensure Marketing proposals are consistent across teams.
• Building and sharing post-campaign analysis with internal teams.
• Other responsibilities include:
• Managing data hygiene across all channels to ensure proper UTM tracking.
• Standardized naming conventions across email.
• Tessitura vs. Google Analytics Reporting
• Send Monthly Marketing Reports to EAM Team
• Partner with Development on Creative Strategies and campaign execution
• Serve as representative for EAM department on internal planning teams as needed.

Education: Bachelor's degree in marketing, advertising, or communications

Experience:

• 5+ years in a marketing role or agency experience
• At least 2 years' experience overseeing and coaching direct reports
• Ability to handle multiple projects and priorities on tight timelines
• Ability to manage up and work with multiple stakeholders across the company
• Knowledge of digital marketing, segmentation
• Excellent writing and communication skills
• Familiarity with customer relationship management (CRM) tools for the website
• Proficiency in the full Microsoft Office suite, especially with Excel and PowerPoint
• Experience with Google Analytics and/or other web analytics platforms

Preferred Qualifications

• Familiarity with content management systems (CMS)
• Working knowledge of HTML and email software
• Knowledge of working with data visualization/BI tools like Tableau, Sisense, and Looker Studio
• Experience working on traditional media channels is a plus
• Experience placing pixels, tagging and tracking tactics

Characteristics:

• Strong verbal and written communication skills
• Early adopter, trends follower and innovative thinker
• Motivated self-starter
• Detail-oriented
• Commitment to excellence and guest focus
• Collaborative in a team environment
• Positive “can do” attitude
• Willingness to brainstorm and think creatively
• Strong investigative skills with willingness to troubleshoot in market campaigns, web issues, and current strategies.

BENEFITS OF WORKING AT SHEDD: We offer competitive compensation packages and opportunities for professional growth within our organization.

• Medical Insurance, including FSA and HSA plan options
• Vision and Dental Insurance
• Accrued Paid Time Off
• Up to 12 Paid Holidays
• Life Insurance
• Parental Leave and Adoption Assistance
• 401(k)
• Discounted Parking and Public Transit Subsidies
• Employee Assistance Program
• Employee Wellness program, including Preventive Care Incentive
• Employee Discounts
• Employee Tickets

Reasonable Accommodations:
Shedd Aquarium is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodations for any part of the employment process, please email us at jobs@sheddaquarium.org.

We strongly encourage people of color, LGBTQ+ community, veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team.