Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop and execute innovative marketing strategies that drive engagement, increase sales, and strengthen customer loyalty. Your expertise in digital marketing, content creation, and multichannel campaigns will be essential to achieving our ambitious growth objectives. This paid position offers an exciting opportunity to shape our marketing vision while working in a collaborative and fast-paced environment.

Responsibilities

• Design and implement comprehensive marketing strategies that align with business goals, focusing on multichannel marketing including digital, print, social media, and e-commerce platforms.
• Oversee the creation of compelling content for websites, email campaigns, social media, and advertising materials, ensuring consistency with brand voice and messaging.
• Manage advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other digital advertising channels to maximize reach and ROI.
• Utilize analytics tools like Google Analytics to monitor campaign performance, interpret data insights, and optimize marketing efforts for better results.
• Coordinate SEO initiatives to improve organic search rankings and increase website traffic through keyword research, content optimization, and technical SEO best practices.
• Lead product management efforts by developing go-to-market strategies for new offerings and managing promotional activities.
• Collaborate with sales teams to develop effective advertising sales strategies that support revenue growth.
• Implement marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement through targeted email marketing.
• Conduct market research to identify industry trends, competitor activities, and customer preferences to inform strategic decisions.
• Manage budgets for various campaigns ensuring efficient allocation of resources across channels while maintaining high standards of quality.

Experience

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, content marketing, and performance marketing techniques.
• Demonstrated success in managing multichannel campaigns across digital platforms such as WordPress websites, social media channels, email marketing tools, and print advertising mediums.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual assets; familiarity with HTML is a plus.
• Hands-on experience with Google Analytics and other analytics tools to track campaign effectiveness and inform strategy adjustments.
• Knowledge of B2B (business-to-business) marketing strategies along with e-commerce platforms to drive online sales growth.
• Skilled in copywriting for diverse formats including web content, advertisements, product descriptions, and promotional materials.
• Ability to manage budgets efficiently while delivering measurable results; experience with marketing automation platforms is advantageous.

Strong research skills combined with a strategic mindset focused on continuous improvement through data-driven insights. Join us as a Marketing Manager if you’re passionate about crafting innovative campaigns that captivate audiences and propel business success!

Pay: From $61,555.42 per year

Benefits:

• Flexible schedule
• Health insurance

Work Location: Hybrid remote in Tampa, FL 33602