Marketing Manager

Develop and implement comprehensive branding strategies.
Ensure brand consistency across all marketing channels and materials.
Collaborate with internal and external teams to enhance brand visibility and engagement.
Identify and leverage opportunities to increase brand awareness.
Manage public relations efforts to maintain a positive brand image.
Oversee the creation and distribution of promotional materials.
Plan and execute brand events and sponsorships to enhance brand presence.

Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.

Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.

Plan, execute, and measure experiments and conversion tests.
Optimise user funnels.
Collaborate with internal teams to create landing pages and optimise the user experience.

Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimise user funnels.
Collaborate with agencies and other vendor partners.
High proficiency in analytics to track and report performance.

Provide support to the sales team by generating leads through digital channels.
Assist in creating sales materials and presentations.

Hands-on experience in running campaigns on Google and Facebook.
Analyse and optimise campaign performance to achieve key metrics.
Numbers-oriented approach to evaluate and improve ROI.

Budget Management:
Develop and monitor marketing budgets.
Ensure cost-effective allocation of resources and optimize spending to achieve the best results.

Experience with CRM systems like HubSpot is a plus.
Manage and optimise CMS platforms, preferably WordPress.

Bachelor’s degree in Marketing, Information Technology, or a related field.
8 to 10 Years of experience required
Proven working experience in digital marketing, particularly within the industry.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Experience in optimising landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Working knowledge of ad serving tools.
Experience in setting up and optimising PPC campaigns on all major search engines.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Experience with CRM systems like HubSpot.
Proficiency in CMS platforms, especially WordPress.

Strong verbal and written communication skills.
Comprehensive knowledge of all facets of marketing, including brand management and digital marketing.
Excellent organisational and time management skills.
Creative and innovative thinking.
Ability to work in a fast-paced, high-pressure environment.
Strong project management skills.
Numbers-oriented approach with a focus on metrics and ROI.
Ability to manage and optimize budgets effectively.

Digital Marketing