Marketing Manager

ABOUT CYGNET THEATER

Cygnet Theatre is one of San Diego's premier theatre companies, serving over 50,000 patrons annually. Having recently moved into our new location at the Arts District Liberty Station, we seek dedicated and innovative professionals to help support our operations in this exciting new chapter.

At Cygnet, we believe in the power of theatre to inspire, ignite debate, and celebrate the human story. Join us in bringing this mission to life in our new, state-of-the-art venue!

POSITION SUMMARY

The Marketing Manager is responsible for executing integrated marketing campaigns, managing content creation, overseeing public relations efforts, and driving audience engagement across all channels. This role serves as the central hub for campaign implementation, content production (photo, video, and social media), media relations, and audience development initiatives.

The position plays a critical role in translating strategy into action while ensuring that Cygnet Theatre’s voice, brand, and public presence are consistently expressed across all platforms

KEY RESPONSIBILITIES

Content Strategy

• Participate in creative planning sessions for each production, special event, rental engagement, and institutional initiative
• Develop cohesive campaign messaging and visuals across all channels, ensuring consistent execution
• Maintain a master content marketing calendar to align with campaign timelines and organizational priorities
• Develop and implement strategies to grow and engage the theatre’s email subscriber base, informed by performance metrics and audience behavior
• Ensure all content aligns with Cygnet Theatre’s brand voice, mission, and visual identity standards

Campaign Execution

• Coordinate and produce creative multimedia assets, including graphics, photography, video, and short-form storytelling aligned with production campaigns and institutional messaging
• Collaborate with graphic designers, photographers, videographers, and external vendors to ensure high-quality creative output
• Attend rehearsals, events, and performances to capture timely and relevant content
• Oversee media asset organization and the archival process
• Align content releases with ticket sales cycles, subscription campaigns, and extensions
• Draft, design, schedule, and deploy patron e-blasts and segmented email campaigns
• Manage social media platforms, including content planning, scheduling, publishing, and community engagement
• Manage website content, including page updates, new page creation, campaign landing pages, user experience optimization, and performance monitoring
• Coordinate with Patron Services to ensure accuracy of ticketing information, show details, and patron-facing messaging

Public Relations Execution

• Under the supervision of the Director of Marketing and Communications, draft and distribute press releases
• Maintain and update media lists
• Manage press comps, opening night invitations, and interview logistics
• Track and report on media coverage

Analytics and Reporting

• Segment audiences to improve targeting, engagement, and conversion rates
• Analyze performance data and track key performance indicators (KPIs) across social media, email marketing, website traffic, and digital campaigns
• Prepare regular performance reports with actionable insights for the marketing team and leadership
• Use data insights to refine targeting strategies, improve search visibility (SEO), and optimize overall campaign effectiveness

EDUCATION, EXPERIENCE & CERTIFICATION

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 3–5 years of experience in marketing or communications, preferably in an arts organization
• Excellent written and verbal communication skills
• Proficiency in social media management and digital marketing tools
• Strong organizational and project management abilities
• Familiarity with graphic design software and basic web management
• A team player with a positive attitude, ready to contribute to the vibrant cultural life of the community

WORKING CONDITIONS:

• This position is primarily in an office setting on-site at The Joan in Arts District Liberty Station.
• Some off-site work representing Cygnet at festivals and community events will be required.
• Frequent evening and weekend work is required to support performances, rentals, and special events.
• Regular use of computers, phones, and standard office equipment
• May require local travel to attend events or offsite meetings
• The work environment is fast-paced, collaborative, and hands-on, involving regular interaction with patrons, donors, vendors, and staff.

PHYSICAL REQUIREMENTS

• Sitting for extended periods while working at a desk
• Standing and walking during events
• The role involves occasional lifting of up to 25 lbs, setting up event materials, and standing for extended periods during events.
• Occasional lifting and carrying of marketing materials or equipment (up to 25 lbs.)

Cygnet Theatre is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in the theatre field are strongly encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, marital or familial status, sexual orientation, national origin, ability, age, or veteran status.

Job Type: Full-time

Pay: $31.00 - $36.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Work Location: In person