Marketing Manager

Marketing Manager

Location: Northern Virginia (In-Person + Travel Required)

Job Type: Full-Time

Base Salary: $50,000–$60,000 + Performance Bonus

About Us

Play Ball Sports Management (PBSM) is a premier sports organization dedicated to developing athletes and fostering excellence both on and off the field. We oversee a diverse portfolio of subsidiaries:

• Stars Showcase Baseball & Softball – 100+ elite teams providing training, competition, and exposure opportunities.
• Colangelo Baseball – high-level instruction and mentorship focused on complete player development.
• Athlete’s Addiction – sports performance training designed to enhance strength, speed, agility, and overall performance.
• Complete Game – a 21,000 sq. ft. state-of-the-art training facility supporting skill development, conditioning, and recovery.

At PBSM, our mission is to empower athletes with the tools, training, and opportunities they need to excel.

Overview

We are seeking a hands-on Marketing Manager to lead and execute marketing initiatives across a fast-growing sports organization. This role is ideal for someone who thrives in a high-energy environment and can balance content creation, digital marketing, and event promotion.

Because our business operates when athletes are training and competing, this role requires someone who can manage a flexible schedule—balancing administrative work with on-site content capture during evenings and weekends, and traveling as needed to support events and programs.

You will play a key role in driving program enrollment, brand growth, and community engagement across multiple business units.

Key Responsibilities

Digital Marketing & Social Media

• Manage and grow social media platforms (Instagram, TikTok, Facebook, X, YouTube)
• Plan, create, and publish engaging content (video, graphics, stories)
• Track performance (engagement, conversions, growth) and optimize campaigns
• Execute email and digital campaigns to drive registrations and sales

Content Creation (High Priority)

• Capture on-site content (training sessions, games, events)
• Edit short-form video (Reels, TikTok-style content)
• Coordinate with designers and photographers when needed
• Maintain a consistent, high-quality brand presence

Event & Community Marketing

• Promote tournaments, showcases, camps, and training programs
• Attend and support events (content capture + brand presence)
• Engage directly with athletes, parents, and partners

Cross-Department Collaboration

• Partner with coaches and program directors to align messaging
• Manage marketing calendar and campaign timelines
• Ensure projects are delivered on time and at a high standard

Work Schedule & Expectations

• Ability to manage a flexible schedule, balancing administrative work (in-office or remote) with consistent on-site presence
• Regular evening and weekend availability required for events, training sessions, and content capture
• Proactively plan workload to ensure both content execution and administrative responsibilities are completed at a high level

Key Qualifications

Required:

• 3+ years of marketing experience (digital + content focused)
• Strong social media and content creation skills (especially video)
• Experience with tools like Canva, Adobe Suite, CapCut, or similar
• Ability to managee
• Highly organized, detail-oriented, and self-directed

Preferred:

• Experience in sports, fitness, or youth athletics
• Knowledge of baseball/softball culture
• Photography and videography experience
• Experience driving measurable results (leads, sales, registrations)

Compensation & Benefits

• Base Salary: $50,000–$60,000
• Performance Bonus: Based on enrollment growth, campaign results, and revenue impact
• Health Insurance
• 401(k)
• Paid Time Off
• Employee Discounts
• Gym Membership

Why Join Us

• Work with a rapidly growing sports organization impacting athletes across the region
• Direct impact on business growth and brand visibility
• Fast-paced, team-oriented environment
• Access to industry leading events, facilities and resources, along with high-level athletes

How to Apply

Interested candidates should submit a resume, cover letter, and a portfolio or samples of previous marketing work to Robin@PlayBallSports.org.Please include “Marketing Manager Application” in the subject line.

Application Deadline: Open until filled

Play Ball Sports Management is an Equal Opportunity Employer. We celebrate diversity and are committed to building an inclusive workplace.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off

Application Question(s):

• Provide a brief summary of your experience with sports.

Ability to Commute:

• Manassas, VA 20110 (Required)

Ability to Relocate:

• Manassas, VA 20110: Relocate before starting work (Required)

Work Location: In person