Marketing Manager

Job Title: Marketing Manager

Company: Memphis Pool Supply
Location: Memphis, TN
Reports To: Operations Manager

Position Overview

Memphis Pool Supply is seeking a strategic, hands-on Marketing Manager to lead our marketing efforts across digital and traditional channels while managing and developing a creative team. This role is responsible for driving brand growth, customer acquisition, and revenue through modern marketing strategies, high-quality content, and data-driven decision-making.

The ideal candidate is both a leader and a doer—someone who can build campaigns, guide creative direction, and manage a team that produces compelling, on-brand marketing across all platforms.

Key ResponsibilitiesMarketing Strategy & Execution

• Develop and execute a comprehensive marketing strategy aligned with company growth goals
• Plan and manage multi-channel campaigns including digital, local, and in-store initiatives
• Own the marketing calendar, including seasonal campaigns (pool openings, peak summer, winterization)
• Allocate and manage budgets across channels to maximize ROI

Creative Team Leadership

• Lead, manage, and mentor an internal and/or external creative team (designers, content creators, videographers, etc.)
• Set clear creative direction and ensure all content aligns with brand standards and business objectives
• Oversee the production of marketing assets including graphics, video, copy, and promotional materials
• Review and approve creative work, ensuring quality, consistency, and performance focus
• Foster a culture of creativity, accountability, and continuous improvement within the team

Digital Marketing & Online Growth

• Oversee all digital marketing channels, including:
• Social media (Facebook, Instagram, TikTok, YouTube)
• Paid advertising (Google Ads, Meta Ads, retargeting campaigns)
• Email marketing and automation
• Website performance, SEO, and conversion optimization
• Analyze campaign performance and optimize based on data (traffic, conversions, ROAS, engagement)
• Manage online presence, including Google Business Profile and customer reviews

Content & Brand Development

• Direct the creation of engaging, high-performing content such as:
• Social media posts, reels, and video campaigns
• Educational content (pool care tips, maintenance guides)
• Promotional campaigns and seasonal messaging
• Ensure brand consistency across all digital and physical touchpoints
• Develop storytelling strategies that connect with both new and existing customers

Advertising & Campaign Management

• Plan and execute integrated advertising campaigns across digital and traditional media
• Manage paid media budgets and optimize for performance
• Coordinate promotions, product launches, and sales initiatives
• Collaborate with vendors and partners for co-marketing opportunities

Traditional & Local Marketing

• Oversee local marketing efforts, including:
• Print, radio, and outdoor advertising
• Community sponsorships and events
• In-store signage and merchandising
• Strengthen local brand presence and community engagement

Customer Engagement & Retention

• Develop and implement customer retention and loyalty strategies
• Manage email and SMS communication strategies
• Utilize CRM tools to segment audiences and personalize campaigns

Cross-Functional Collaboration

• Work closely with sales, operations, and leadership teams to align marketing with business objectives
• Provide insights and reporting on marketing performance and opportunities
• Stay current on marketing trends, tools, and industry best practices

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred (or equivalent experience)
• 4–8+ years of marketing experience, with leadership or team management experience preferred
• Proven experience managing creative teams or external agencies
• Strong background in digital marketing (paid ads, social, email, SEO, analytics)
• Experience with content strategy and brand development
• Strong analytical and decision-making skills
• Excellent communication, leadership, and project management abilities

Preferred Skills

• Experience in retail, e-commerce, or home services industries
• Hands-on experience with creative tools (Canva, Adobe Suite, video editing platforms)
• Familiarity with CRM and marketing automation platforms
• Understanding of local market dynamics in the Mid-South region
• Entrepreneurial mindset with the ability to execute quickly and adapt

What Success Looks Like

• A high-performing, well-managed creative team producing consistent, impactful content
• Increased brand awareness and engagement across all channels
• Measurable growth in leads, sales, and customer retention
• Strong ROI on marketing and advertising investments
• Cohesive, recognizable brand presence both online and in-store

Compensation & Benefits

• Competitive salary based on experience
• Performance-based bonuses
• Lots of benefits including, health, generous PTO, dental, 401k w matching and more
• Opportunities for growth within a growing company

Pay: From $48,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person