Marketing Manager

Job Purpose:

The Marketing Manager will work closely with the Head of Marketing to plan and deliver integrated marketing strategies for Europe Energy Week; A new global platform at the intersection of energy and industry.

This role will play a critical part in driving year-round, 360 marketing activities including but not limited to exhibitor and sponsor acquisition, as well as delegate and visitor attendance, ensuring campaigns are aligned with market priorities and Europe’s industrial energy landscape.

The Marketing Manager will lead the planning, implementation and execution of multi-channel campaigns across digital and traditional platforms, overseeing website optimisation, SEO & GEO, digital and print collateral, EDM campaigns, social media, media partnerships, partner deliverables and content marketing. They will ensure consistency, quality and performance across all channels, with a strong focus on conversion and commercial impact. Working in a fast-paced, high-growth environment, the role requires close collaboration with internal stakeholders, international teams and external partners to deliver campaigns that are insight-led, data-driven and aligned with the event’s positioning as a platform for real industry outcomes.

The ideal candidate is both strategic, hands-on and able to translate direction into high-performing campaigns while contributing creative ideas that elevate messaging and campaign impact. They will demonstrate:

• Strong English language proficiency, with the ability to adapt messaging across audiences and markets

• Creative capability, with an eye for compelling messaging, visuals and campaign concepts

• A commercial mindset, with experience driving lead generation and audience growth

• Confidence in analysing performance metrics and optimising campaigns accordingly

• The ability to challenge and improve processes constructively

• Strong organisational skills and the ability to manage multiple workstreams simultaneously

• A proactive, solutions-oriented approach, with the agility to operate in a dynamic environment

• German language skills are a plus, but not essential

This is an opportunity to play a key role in building a new global brand, working alongside senior leadership to deliver marketing that connects the energy ecosystem with real industrial demand.

Key Accountabilities:

Campaign Development & Execution

• Plan and execute integrated marketing campaigns targeting the European energy and industrial market
• Drive exhibitor, sponsor and delegate acquisition in line with commercial objectives
• Own and maintain the end-to-end marketing plan across all phases of the event lifecycle
• Deliver multi-channel campaigns across digital, print and experiential platforms, ensuring consistency and performance
• Develop high-impact, locally relevant content (including case studies and success stories) to strengthen market credibility
• Track industry trends across energy and manufacturing to inform messaging, positioning and content strategy
• Support the Head of Marketing in the development of campaign assets and creative execution

Performance Metrics

• Use Monday.com to manage campaign delivery, ensuring all activities are executed on time and aligned to KPIs
• Track and report weekly on performance, completed activities and upcoming priorities
• Work closely with sales teams to drive exhibitor and sponsorship lead generation and pipeline growth
• Partner with conference production to translate content and themes into high-impact marketing campaigns
• Collaborate with digital and content agencies teams to deliver integrated campaigns with measurable outcomes

Data-Driven Strategy

• Build and continuously refine audience data sets to strengthen targeting, segmentation and campaign performance
• Leverage market research, attendee profiling and analytics to shape messaging and audience strategy
• Implement real-time performance tracking, optimising campaigns based on actionable insights
• Analyse campaign and audience data to maximise engagement, conversion and ROI
• Establish and maintain a structured, cyclical data strategy in collaboration with internal data teams
• Translate attendee feedback and performance data into clear recommendations to improve future campaigns

Networking & Engagement

• Promote and manage unique event features such as the Energy Club, Energy Security Forum, Energy-Industry Matchmaking, and more to the local market to ensure attendance.
• Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.

Cross-Functional Collaboration

• Act as the key point of coordination between marketing and specialist functions, including Digital, CRM and analytics
• Ensure alignment with dmg events’ global portfolio, maintaining consistency in brand, messaging and strategic objectives

Media & PR

• Manage media partnerships and on-site media activity to maximise visibility and coverage
• Monitor media performance and sentiment throughout the campaign, adjusting strategy in real time
• Use insights to inform press releases and communications, ensuring relevance to both global positioning and local market priorities
• Develop and maintain key marketing materials, including the Exhibitor Guide, website content and brochures
• Oversee marketing-related event platforms, including registration systems, mobile apps and networking tools
• Activate advocacy and partner networks to extend campaign reach and audience engagement

Post-Event Engagement Plans

• Use attendee feedback and analytics to shape targeted campaigns for Europe Energy Week 2028
• Prepare and present a full post-event report
• Create a “Post Event Report” brochure for sharing with key clients within 4 weeks of event closing

Job Context:

The role partners closely with the Head of Marketing to ensure marketing is fully aligned to commercial objectives, working with exhibition sales, sponsorship and delegate teams to drive measurable pipeline and conversion.

Collaborating with technology, data, conference production and the Hannover Messe team, the role is responsible for delivering integrated campaigns that maximise reach, visibility and impact for Europe Energy Week.

Qualifications, Experience, & Skills:

Minimum Qualifications and Knowledge:

Marketing qualification is advantageous.

Minimum Experience: 5+ years in mid manager level marketing, exhibition marketing is a must

Job-Specific Skills:

• Strategic planning and critical path management

• Strong experience using CRM and data platforms for both large-scale and targeted campaigns

• Proven ability to manage digital event platforms, including registration systems and mobile apps

• Website management with a focus on user experience and conversion optimisation

• Excellent copywriting and editing skills, with the ability to craft clear, compelling messaging

• Experience with marketing automation, lead generation and lead scoring frameworks

• Strong stakeholder management skills, with the ability to engage and influence at all levels

• Confident negotiator with proven relationship-building capabilities

• High attention to detail with a strong focus on quality and execution

• Experience in working with and managing external agencies

Hard Skills:

• CRM & Marketing Automation: Salesforce, Emarsys (campaign management, email creation and performance analysis)

• Digital & Social Media: LinkedIn, X, Facebook, Instagram, YouTube; experience with management tools such as Hootsuite (organic, paid, analytics)

• Event Technology Platforms: InfoSalons, ADITUS, including social amplification tools (InGo, Gleanin)

• Website & CMS: Umbraco, TYPO3, WordPress or similar, with a strong understanding of UX and working with external developers

• Design & Content Tools: Canva, Adobe Creative Suite, Google Workspace

• Performance Marketing: SEO, PPC and conversion optimisation

• Advocacy & Exhibitor Marketing: stakeholder engagement and amplification strategies

• Media Partnerships: planning, execution and performance tracking

• Event & Content Platforms: mobile apps, networking tools and webinar/content delivery platforms

Behavioural Competencies:

• Strong leadership presence, with the ability to take ownership and drive initiatives forward

• Resilient and adaptable, with the ability to perform in a fast-paced, high-pressure environment

• Proactive and self-directed, with a strong sense of accountability

• Excellent time management and prioritisation skills across multiple workstreams

• Professional, reliable and trusted to deliver to a high standard

• Collaborative team player, able to work effectively across functions and stakeholders

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.