Marketing Manager

Marketing Manager — Chemist Spirits / Antidote Cocktail Lounge

Location: Asheville, NC (On-site) Type: Full-time

About us

Chemist Spirits is Asheville's craft distillery, producing award-winning gin, whiskey, vodka, and specialty liqueurs. Our cocktail bar, Antidote Cocktail Lounge, has become one of the city's top destinations, and we're opening a new venue, Penny Black, in South Asheville later this year. We're a small, fast-moving team that takes our craft seriously but doesn't take ourselves too seriously.

The role

We're hiring a Marketing Manager to run day-to-day marketing across Chemist Spirits, Antidote Cocktail Lounge, and Penny Black. You'll plan and execute integrated marketing campaigns across social media, email, paid digital, in-venue, and web — working directly with our hospitality and sales teams to produce promotional materials, advertisements, menus, and branded collateral that align with our brand guidelines. You'll also own our social media presence across all three brands, leading content creation, post scheduling, and audience growth.

This is a hands-on role. You'll be writing the newsletter, briefing the designer, running the ads, checking the numbers, and making sure every touchpoint across three venues feels like it came from the same brand.

What you'll do

• Plan and execute integrated marketing campaigns across social media, email, paid digital, in-venue, and web for Chemist Spirits, Antidote, and Penny Black
• Work with our hospitality and sales teams to develop promotional materials, advertisements, menus, and branded collateral aligned to brand guidelines
• Plan, create, and schedule social media content across Instagram and Facebook for all three brands
• Manage our content calendar in Asana, coordinating with our content creator and scheduling team
• Write and send weekly email newsletters via Klaviyo (we're already seeing 42%+ open rates) and manage automated email flows
• Run paid social campaigns on Meta Ads to drive event attendance, DTC sales, and brand awareness
• List and promote events on Eventbrite, AVL Today, and other local platforms
• Coordinate campaign rollouts across social, email, paid, in-venue signage, and web so the story lands consistently everywhere
• Keep our website current — product pages, event listings, basic SEO — using our CMS
• Track KPIs and campaign performance in Agency Analytics and Google Analytics, and use the data to sharpen the next round
• Manage our photo library in Playbook and coordinate shoots with our content creator
• Create social graphics and marketing collateral in Canva (and Adobe Creative Suite if you have it), or brief external designers when needed
• Hold brand consistency across Chemist Spirits, Antidote, and Penny Black
• Stay close to what's working in food and beverage, cocktail, and lifestyle marketing — we want someone who brings ideas in, not just executes

What we're looking for

• 2-4 years of marketing experience, ideally in hospitality, food and beverage, or lifestyle brands
• Proven ability to plan and run integrated marketing campaigns across social, email, web, and paid
• Strong writing across formats — social posts, email newsletters, event copy, promotional materials
• Hands-on with Canva, Meta Ads Manager, Klaviyo or a similar email platform, and social scheduling tools
• Comfortable reading performance data in Google Analytics, Meta Business Suite, or Agency Analytics and turning it into decisions
• Organized and self-directed — can juggle multiple brands and deadlines without dropping things
• Based in or near Asheville (this is an on-site role)
• Familiarity with the craft spirits, cocktail, or hospitality industry is a plus

Nice to have

• Experience with Asana, Klaviyo, and Canva already in the stack
• Photography or basic video editing skills
• Adobe Creative Suite (Photoshop, Illustrator, Premiere)
• Familiarity with WordPress or similar CMS for website updates
• SEO and paid digital advertising experience (Google Ads, Meta Ads)
• Familiarity with Asheville's food and beverage scene
• Experience managing marketing across multiple brands at once

What we offer

• Competitive salary
• A seat in a growing, Asheville-based, woman-owned company
• A team that values quality, collaboration, and craftsmanship
• Industry perks (yes, that includes cocktails)

How to apply

Send your resume and a few examples of marketing work you're proud of to careers@chemistspirits.com.

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Asheville, NC 28801