MARKETING MANAGER

ROLE OVERVIEW

The Marketing Manager plays a pivotal role in shaping and executing the agency’s internal and external communications strategy. This individual bridges strategic planning and day-to-day execution—overseeing the creation of high-quality content, working with cross-functional teams, and ensuring that all communications reflect the agency’s voice, culture, and reputation.

This position requires strong writing, leadership, and project management skills, as well as a keen understanding of the advertising industry, PR, brand positioning, and storytelling across channels. The Marketing Manager is a proactive communicator who can think strategically, collaborate cross-functionally, and lead the agency’s messaging with clarity and consistency.

KEY RESPONSIBILITIES

Strategic Communications Oversight

• Translate agency goals and leadership priorities into actionable communication strategies and integrated content plans.
• Collaborate with department heads (creative, account management, HR, new business) to align communications with agency initiatives, culture, and brand objectives.
• Ensure that all internal and external communications reflect a unified and consistent voice across digital, PR, and social channels.
• Recommend new communications approaches, tools, and formats that enhance reach and engagement.

Leadership & Team Development

• Supervise and mentor contributing writers and content producers, providing coaching, editorial guidance, and strategic support.
• Review and approve content to ensure clarity, accuracy, and tone alignment with agency standards.
• Manage workloads, deadlines, and prioritization across multiple communication streams.
• Foster a collaborative, high-performing environment that values creativity and accountability.

Reputation & Thought Leadership

• Support agency leadership in developing and amplifying thought leadership initiatives, including executive communications, speaking opportunities, and bylined articles.
• Identify emerging topics, cultural trends, and industry conversations where the agency can contribute or lead.
• Partner with PR or external partners to secure media opportunities that reinforce the agency’s positioning and credibility and track and assess media and public perception to inform proactive communication strategies.
• Manage and submit industry awards entries on behalf of the agency and clients, crafting customized responses for success.

Internal & Employee Communications

• Develop frameworks for consistent internal messaging that strengthen transparency, engagement, and cultural alignment.
• Lead communication planning for agency-wide meetings, employee campaigns, and milestone announcements.
• Partner with HR to ensure communications reflect and support inclusion, community, and recognition initiatives.
• Create feedback loops to assess employee understanding and sentiment regarding agency updates or initiatives.

Integrated Marketing & Content Leadership

• Oversee content calendars and ensure alignment between digital, PR, and social media activities.
• Partner with creative teams to produce visually compelling and brand-aligned assets for communications and marketing use.
• Lead cross-functional projects such as website refreshes, video storytelling, and marketing collateral updates.
• Use data and analytics to evaluate the effectiveness of content and communication initiatives and adjust strategies accordingly.

Stakeholder & Executive Support

• Serve as a communications advisor to senior leaders, helping refine key messages and presentation materials.
• Support the preparation of executive remarks, leadership emails, and strategic updates.
• Ensure leadership communications reinforce agency values, business direction, and tone consistency.

New Business Support

• Aid agency new business efforts by assisting in strategy development and ensuring the agency brand and story are accurately represented in pitch materials.
• Craft and edit presentation decks for RFIs, RFPs, and presentations.
• Maintain New Business tools, including status reports and subscription services, so they can be accurate team resources.

Key Competencies

• Strategic Thinker: Understands how communications align with business goals.
• Confident Leader: Guides and elevates the work of others through mentorship and feedback.
• Skilled Storyteller: Crafts narratives that connect brand values, culture, and outcomes.
• Cross-Functional Collaborator: Works seamlessly with creative, HR, and leadership teams.
• Analytical and Insight-Driven: Uses data to refine communication approaches.
• Culturally Aware: Keeps a pulse on industry trends and broader social conversations.

Performance Indicators

• Increased visibility and consistency of agency communications across all channels.
• Strong employee engagement with internal communications initiatives.
• Positive feedback from leadership and staff on clarity and effectiveness of communication.
• Quality, timeliness, and creativity of team-produced content.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.
• 5+ years of relevant, hands-on experience in marketing, advertising, or communications, with at least 2 years in a supervisory/management capacity, preferably within an advertising, PR, or creative agency.
• Proven ability to manage complex communication projects from concept to completion.
• Strong writing, editing, and storytelling skills across a variety of formats and audiences.
• Experience developing and implementing integrated communications plans.
• Demonstrated ability to lead, mentor, and inspire junior team members.
• Familiarity with social media management, analytics platforms, and content planning tools.

ABOUT BUNTIN

Who We Are

BUNTIN is a fiercely independent, full-service, Adweek-recognized “Top U.S. Ad Agency.” Headquartered in Nashville for more than 50 years, our $230MM, 100+ person agency proudly serves a roster of tenured clients, including SERVPRO, Champion Petfoods, Trex, CFP Board, Republic Bank, and more. Our mission is to build Brand Conviction in a world that too often stops at Brand Attention.

BUNTIN Culture

BUNTIN is headquartered in a completely revitalized 1920s-era train maintenance shed in Nashville’s Railyard District. We embody the legacy of hard work that’s taken place in this railyard day after day through the work we do for our clients with Ambition, Insight, Creativity and Hustle. These make up the foundation of who we are and how we treat each other.

In addition to the work we do for our clients, we contribute time and money to AdHope, our fully integrated, employee-led cause branding capability that creates great work that does good in our world. Through AdHope, we’ve given more than $1M in donations and grants supporting community causes and more than $5M in in-kind services supporting not-for-profit or related organizations.

BUNTIN Mission

Our mission is to build Brand Conviction in a world that too often stops at Brand Attention. This is as true for our team members as it is for our work with client partners. In addition to our benefits package, we offer five paid days of Conviction Time Off so each team member can pursue their passions outside of work. CTO days can be used for things like coaching a team, creating art, writing a story, taking a mission trip, and more.

APPLY

Contact: careers@buntingroup.com

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.