Marketing Manager

About Health & Virtuals

Health & Virtuals operates within the broader “Health &” ecosystem, which combines healthcare operations, global workforce deployment, digital training, commercial services, and healthcare media under a unified strategic framework. The "Health &" model is built around supporting healthcare practices with reliable, trained, and professionally managed teams that improve operational stability, reduce administrative burden and allow providers to focus more on patient care.

Through the "Health &" workforce model, the company supports non-clinical healthcare functions such as billing, administration, IT, marketing, documentation support, and

back-office operations for US healthcare practices. The model is designed around trained specialists, quality control, role clarity, reporting, and long-term operational accountability.

Health & Virtuals is looking to build a strong marketing function that can communicate this value clearly to US healthcare decision-makers, especially physician-owned practices, practice administrators, operations leaders, and healthcare business owners.

Role Overview

We are looking for a Marketing Manager who can lead the marketing strategy and execution for Health & Virtuals, with a strong focus on the US healthcare ecosystem , B2B service marketing, lead generation, brand positioning, and healthcare-compliant communication.

This is not a generic social media role. The ideal candidate should understand how healthcare practices operate, how US providers think, and how to market virtual healthcare support services in a way that feels credible, professional, compliant, and trust-building.

The Marketing Manager will own campaign planning, content direction, digital channels, website and landing page messaging, sales enablement materials, CRM-driven lead

tracking, reporting, and coordination with sales. Core marketing-manager responsibilities generally include planning campaigns, conducting market research, developing acquisition and retention strategies, managing budgets, evaluating websites/campaign materials, and working cross-functionally with sales, creative, finance, and leadership teams.

What We’re Looking For

We are looking for someone who is both strategic and execution-focused . The right candidate should be able to study the US healthcare market, understand the pain points of practices, translate those pain points into strong positioning, and then execute campaigns that generate qualified leads.

The ideal person will be comfortable working during EST-aligned hours, collaborating with US-facing sales and leadership teams, and building marketing systems that support demo bookings, client acquisition, and brand authority.

This role requires a strong understanding of:

• US healthcare practice operations
• Healthcare outsourcing / virtual staffing/ remote workforce models
• Physician-owner and practice administrator buying behavior
• Digital marketing and B2B lead generation
• HIPAA-aware marketing communication
• Content, SEO, paid media, email, LinkedIn, and CRM workflows
• Sales enablement for healthcare services

Our ideal customer model focuses heavily on US-based practices, especially small and medium physician-led organizations that value trust, reliability, operational stability, and low-disruption support. The marketing function should therefore feel calm, credible, relationship-first, and operationally grounded rather than overly aggressive or generic.

Key Responsibilities

• Develop and execute the marketing strategy for Health & Virtuals , with a focus on US healthcare practices and virtual healthcare support services.
• Build clear positioning around cost efficiency, trained talent, reliability, operational support, and reduced administrative burden for healthcare providers.
• Plan and manage digital marketing campaigns across the website, landing pages, SEO, email, LinkedIn, paid ads, and retargeting.
• Create marketing content such as blogs, service pages, email sequences, LinkedIn posts, case studies, pitch decks, brochures, and sales collateral.
• Support lead generation by working closely with sales to convert marketing-qualified leads into discovery calls, demos, and client conversations.
• Conduct market and competitor research in healthcare virtual staffing, medical virtual assistants, billing support, RCM, remote healthcare operations, and managed workforce services.

• Maintain familiarity with the US healthcare ecosystem, including outpatient practices, EHR workflows, patient scheduling, insurance verification, prior authorization, medical billing basics, Telehealth, HIPAA, PHI, and provider pain points.
• Ensure healthcare marketing content is accurate, professional, privacy-aware, and avoids unsupported claims or misuse of patient information. HIPAA generally requires authorization for marketing uses or disclosures of protected health information, with limited exceptions.
• Ensure advertising and health-related claims are truthful, not misleading, and properly supported. FTC guidance emphasizes that health-related marketing claims must be substantiated.
• Create sales enablement materials, including service one-pagers, pitch decks, objection-handling documents, email templates, comparison sheets, and demo support content.
• Track campaign performance, lead sources, conversion rates, demo bookings, cost per lead, CRM activity, and channel ROI.
• Coordinate with designers, writers, web developers, video editors, sales teams, and external vendors to deliver high-quality marketing assets on time.

Required Qualifications

• Bachelor’s degree in Marketing, BusinessAdministration, Communications, Healthcare Management, Public Health, or a related field.
• 4–7 years of marketing experience, preferably in B2B services, healthcare, health tech, medical billing, outsourcing, SaaS, staffing, or professional services.
• At least 2 years of hands-on experience in digital marketing, lead generation, content strategy, or growth marketing.
• Strong understanding of B2B marketing and decision-maker targeting.
• Familiarity with the US healthcare ecosystem or strong ability to learn it quickly.
• Excellent written and spoken English.
• Strong knowledge of SEO, email marketing, LinkedIn marketing, paid advertising, landing pages, and CRM-based lead tracking.
• Ability to create and review professional marketing copy.
• Strong analytical skills and comfort with marketing reports, dashboards, and performance metrics.
• Ability to work on-site in Islamabad duringEST-aligned hours: 5:30 PM to 2:30 AM PKT .

Required Experience and Knowledge

The ideal candidate should have hands-on experience with most of the following:

• B2B lead generation and campaign execution
• Healthcare, health tech, staffing, BPO, SaaS, or professional-services marketing
• Website and landing page optimization
• SEO and content marketing
• LinkedIn campaigns and paid ads
• Google Ads and/or Meta Ads
• Email marketing and nurture sequences
• CRM tools such as HubSpot, Zoho, Salesforce, GoHighLevel, or similar
• Google Analytics / GA4 and Google SearchConsole
• Canva, Figma, Adobe tools, or similar creative platforms
• Sales collateral, pitch decks, and campaign reporting
• Collaboration with SDRs, AEs, business development teams, and leadership

Preferred Qualifications

• Prior experience marketing to US healthcare practices.
• Experience in healthcare staffing, virtual assistant services, medical billing, RCM, Telehealth, health tech, or BPO services.
• Familiarity with HIPAA, PHI, healthcare privacy basics, and compliant healthcare communication.
• Understanding of outpatient practice workflows, EHRs, insurance verification, prior authorization, referrals, scheduling, billing, and patient communication workflows.
• Experience creating campaigns for physician-owned practices, clinics, med spas, dental practices, behavioural health practices, chiropractic clinics, or wellness providers.
• Experience with account-based marketing, targeted outbound support, or niche healthcare vertical campaigns.
• Portfolio of previous campaigns, landing pages, blogs, ads, email sequences, or sales enablement materials.
• MBA or Master’s degree preferred but not required.

Core Skills

• Marketing strategy and campaign planning
• Market research and competitor analysis
• Brand positioning and buyer persona development
• SEO, paid ads, email marketing, and LinkedIn marketing
• Landing page optimization and conversion tracking
• CRM workflows and marketing analytics
• Healthcare-aware content writing
• HIPAA-aware communication and privacy sensitivity
• Sales enablement and funnel support
• Clear professional English communication
• Project management and vendor coordination
• Data-backed decision-making
• Ability to manage multiple campaigns at once

Key Competencies

• Healthcare awareness: Understands that healthcare marketing requires accuracy, discretion, trust, and compliance sensitivity.
• B2B mindset: Can market to business owners, physicians, administrators, and decision-makers.
• Lead generation focus: Understands that marketing must support qualified conversations, demos, and revenue growth.
• Strong writing judgment: Can produce clear, professional, and credible healthcare-focused content.
• Analytical discipline: Can measure campaign performance and improve based on data.
• Operational maturity: Can coordinate with sales, leadership, vendors, and delivery teams without constant supervision.
• Shift reliability: Can consistently work on-site in Islamabad during the required EST-aligned schedule.

Applicants should submit:

• Updated CV/resume
• Portfolio or samples of marketing work
• Examples of campaigns, landing pages, blogs, email sequences, ads, or sales collateral
• Confirmation of ability to work on-site in Islamabad
• Confirmation of ability to work 5:30 PM – 2:30 AM PKT
• Optional: short note explaining experience with healthcare, B2B services, or US-market campaigns