Marketing Manager

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

In tandem with the PIO, the Marketing Manager will have the authority to review and finalize content for social media postings, as well as all the publications listed above.

Work with the BCAD Communications team and advertising consultant to devise branding strategy and campaigns for FLL and HWO, including on-demand print advertisements, and other key airport projects/initiatives.

Write stories and content for the newsletter, fact sheets, website, annual report, awards submissions, etc.

Manage the website content for FLL and HWO as part of the Communications team and ensure prominent external industry/trade websites display accurate info on our airports.

Communicate with airport stakeholders externally (and media outlets, if needed) and internally with airport employees/community relative to airport events and emergencies.

Create and post original content and post engagement/response for social media platforms such as X, Facebook, LinkedIn, etc.

Assist with the implementation, processing, and approval of film permits for BCAD, including overseeing scouting and filming activity, as needed.

• Business Insight:
  Applies knowledge of business and the marketplace to advance the organization's goals. Clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
• Tech Savvy:
  Anticipates and adopts innovations in business-building digital and technology applications. Investigates technologies to learn some cutting-edge best practices. Uses digital/social media to benefit the team and add value to the work being done; understands how to avoid misuse of these tools.
• Cultivates Innovation:
  Creates new and better ways for the organization to be successful. Demonstrates openness to new ideas and ways of looking at things; suggests new and useful ideas or solutions. Learns innovative methods, tools, and technology and applies them to work tasks.
• Action Oriented:
  Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Takes timely action on important or difficult issues. Identifies and pursues new opportunities that benefit the organization.
• Plans and Aligns:
  Plans and prioritizes work to meet commitments aligned with organizational goals. Adopts a sequence of activities that allows for optimal efficiency and effective coordination with others. Makes skillful use of resources and support to deliver efficient, high-quality work.
• Ensures Accountability:
  Holds self and others accountable to meet commitments. Holds self to high standards and consistently honors policies, procedures, and work requirements. Scrupulously ensures all work is correct.?
• Communicates Effectively:
  Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
• Drives Engagement:
  Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Shares insight into the purpose of the work, involves others appropriately and gives them credit for their contributions. Praises the successes of others.
• Drives Vision and Purpose:
  Paints a compelling picture of the vision and strategy that motivates others to action. Explicitly articulates the core purpose of own work and consistently acts in alignment with that. Finds unique ways to contribute to the organization's vision and to the workgroup's mission.

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

None.

All Broward County employees strive to demonstrate the County's four core behavioral competencies©.

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer focus: Building strong customer relationships and delivering customer-centric solutions.
• Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Values differences: Recognizing the value that different perspectives and cultures bring to an organization.

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Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at 954-357-6500 or email Profstandards@broward.org to make an accommodation request.

Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.