Marketing Manager

Position Overview

We are seeking a high-energy, creative, and data-driven Marketing Manager to lead brand growth in the fitness space. This role will own the execution of multi-channel marketing strategies, with a strong focus on direct-to-consumer (DTC) sales, social media engagement, and community building. The ideal candidate understands fitness culture, stays ahead of digital trends, and can translate brand vision into high-performing campaigns.

Key Responsibilities

Strategic Planning & Campaign Management

• Develop and execute comprehensive monthly, quarterly, and annual marketing plans aligned with company goals.
• Build and manage a detailed marketing calendar featuring promotions, product launches, and seasonal fitness themes (e.g., New Year goals, summer shred, holiday wellness)
• Align campaigns with business objectives, product releases, and industry trends

Budget Management

• Develop, manage, and allocate the marketing budget across channels
• Track ROI and key performance metrics to ensure efficient spend
• Own and manage the advertising budget across all channels
• Allocate spend efficiently to maximize ROI and meet revenue goals
• Monitor campaign performance and adjust strategies based on data insights and business priorities.

Direct-to-Consumer (DTC) & eCommerce

• Oversee direct-to-consumer (DTC) web sales strategies to drive traffic, conversion, and revenue
• Drive online sales through the company’s website by optimizing marketing funnels
• Collaborate with web and creative teams to improve user experience and conversion rates
• Analyze sales data, customer behavior, and site performance to inform strategy

Email Marketing

• Plan and execute email campaigns including promotions, product launches, and automated customer lifecycle flows.
• Segment audiences to deliver personalized, high-converting messaging
• Track and optimize performance (open rates, CTR, revenue per campaign)

Social Media Management

• Develop and Lead content strategy and daily execution across Instagram, TikTok, Pinterest, and Facebook
• Create engaging, fitness-focused content that drives brand awareness and community growth
• Stay on top of fitness and social trends to keep content fresh and relevant

Influencer & Content Creator Management

• Identify, recruit, and manage relationships with fitness influencers, trainers, and creators
• Coordinate campaigns, negotiate partnerships, and oversee deliverables
• Track performance metrics and ROI for influencer collaborations

Content Development & Brand Execution

• Partner with designers, videographers, and creators to produce high-quality visual content
• Ensure consistent brand voice, messaging, and aesthetic across all platforms
• Oversee campaign execution from concept through analysis

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 3–7+ years of marketing experience, preferably in fitness, wellness, or DTC brands
• Strong understanding of fitness industry trends, audiences, and culture
• Proven experience managing marketing budgets and multi-channel campaigns
• Hands-on experience with social media platforms and email marketing tools
• Experience working with influencers and content creators
• Strong analytical skills and ability to make data-driven decisions
• Excellent communication, organization, and project management skills

Preferred Skills

• Experience with eCommerce platforms (e.g., Shopify)
• Familiarity with marketing automation tools (e.g., Klaviyo, HubSpot, Drip)
• Knowledge of paid social and digital advertising
• Passion for fitness, health, and active lifestyle

Key Performance Indicators (KPIs)

• Growth in DTC revenue and website conversion rates
• Return on marketing investment (ROMI)
• Social media engagement, reach, and follower growth
• Email marketing performance metrics
• Influencer campaign effectiveness

Why Join Us

• Be part of a growing brand in the fast-paced fitness industry
• Opportunity to shape brand voice and community
• Collaborative and energetic work environment

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person