Marketing Manager

Marketing Manager (MSP/IT Focused)

Location: On-site (Milwaukee-based preferred)
Type: Full-Time
Compensation: Competitive base + performance incentives (pipeline + revenue-driven)

About ValorTech

ValorTech is not your typical MSP.

We’re a high-growth, relationship-driven IT partner focused on helping organizations operate faster, safer, and smarter. Our clients trust us because we don’t hide behind jargon—we show up, solve problems, and deliver real outcomes.

We’re now looking for an in-house Marketing Manager to take ownership of how we show up in the market—and more importantly—how we generate and convert demand.

The Role

This is not a “manage the socials” marketing job.

This is a build, own, and optimize revenue-generating marketing engine role.

You’ll be responsible for:

• Driving qualified pipeline (MQL → SQL → revenue)
• Owning brand positioning and market differentiation
• Leading strategy across digital, content, events, and partner marketing
• Working hand-in-hand with Sales to ensure marketing actually converts

You will not be handed a perfectly built machine.You will help design it, refine it, and scale it.

What You’ll Own

Pipeline & Demand Generation

• Build and execute campaigns that generate consistent MQL flow
• Optimize conversion rates across the funnel (traffic → lead → meeting → deal)
• Partner with Sales to align messaging, targeting, and follow-up

Positioning & Messaging

• Sharpen ValorTech’s voice in the MSP space (clear, differentiated, confident)
• Translate technical services into compelling, outcome-driven messaging
• Ensure consistency across all channels

Digital & Content Strategy

• Own website performance, SEO, and conversion optimization
• Develop high-impact content (case studies, thought leadership, videos/photos, etc)
• Oversee paid media and organic growth strategies

CRM & Marketing Operations

• Leverage HubSpot (our CRM) to build workflows, nurture sequences, and reporting
• Establish clean attribution and performance tracking
• Continuously refine based on data—not guesswork

Events, Community & Partnerships

• Drive strategy for industry events, conferences, and local engagement
• Support partner/channel marketing initiatives
• Build brand presence in key verticals (healthcare, finance, manufacturing, etc.)

Team & Vendor Leadership

• Manage external partners (agencies, freelancers, tools)
• Build internal structure as the function scales
• Bring accountability, clarity, and execution discipline

What Success Looks Like (First 6–12 Months)

• MQL flow moves from inconsistent → predictable and scalable
• Clear alignment between Marketing and Sales (no finger-pointing)
• Stronger brand presence in target verticals
• Improved conversion rates across campaigns
• Marketing is seen as a revenue driver, not a cost center

What We’re Looking For

Must-Have:

• 5–10+ years in marketing, with direct MSP/IT service experience
• Proven track record of driving pipeline and revenue, not just activity
• Strong understanding of B2B buying cycles, especially in IT
• Hands-on experience with CRM and marketing automation (HubSpot preferred)
• Ability to operate both strategically and tactically

You’re Likely a Fit If You:

• Get frustrated by marketing that “looks good” but doesn’t convert
• Naturally think in funnels, messaging, and buyer psychology
• Can translate technical concepts into business value
• Are comfortable owning results—and being accountable to revenue
• Thrive in environments where you can build, not just maintain

Why ValorTech

• High-growth environment with real opportunity to make an impact
• Direct collaboration with Sales and executive leadership
• Flexibility to build and shape the marketing function
• No bureaucracy—just smart people moving fast

How to Apply

Send your resume and a short note on:

• Your experience in MSP/IT marketing
• A campaign or initiative you’ve led that directly drove pipeline or revenue

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Work Location: In person