Marketing Manager

Job Description

Purpose of the Role

To lead and continuously strengthen the Group's marketing function by driving brand growth. market presence, commercial support, and strategic initiatives while ensuring all marketing efforts align with the Group's vision, business objectives, and long-term growth strategy

Key Responsibilities

• Develop, execute, and continuously improve the Group's overall marketing, branding, communication, and promotional strategies across all business units, projects, and ventures.
• Lead all aspects of digital marketing, social media, content creation, advertising, PR, campaigns, events, corporate communications & liaisons, and offline niarketing initiatives.
• Manage the Group's brand identity, visual standards, CEO branding, and all internal and external communication to ensure consistency across every touchpoint.
• Safeguard and manage the Group's branding assets, trademarks, copyrights, intellectual property, and related registrations while ensuring compliance with applicable regulations.
• Collaborate closely with Sales, Operations, HR, Finance, and other departments to develop marketing solutions that support commercial objectives, customer acquisition, stakeholder engagement, and organizational growth.
• Identify new business opportunities, market trends, customer insights, and strategic initiatives that contribute to business development, innovation, and long-term competitiveness.
• Plan, oversee, and evaluate marketing budgets, campaign performance, market research, customer engagement initiatives, and ROI through data-driven analysis and reporting.
• Build, manage, and continuously expand a dependable network of vendors (suppliers. production houses, media partners, influencers, and other vendors) while ensuring quality, cost-effectiveness, and timely execution.
• Establish and continuously improve departmental systems, SOPs, workflows, policies, reporting mechanisms, performance indicators, and operational efficiencies.
• Lead, mentor, and develop the marketing team by fostering accountability, creativity, innovation, collaboration, and continuous professional growth.
• Take ownership of cross-functional projects, organizational improvement initiatives, and strategic assignments as directed by the Management, ensuring timely execution and measurable outcomes.
• Perform any additional responsibilities related to marketing, branding, communications, business development, corporate image, or organizational growth as assigned by the CEO.

Key Performance Areas

• Brand Growth & Positioning
• Marketing Performance & ROI
• Business Development Support
• CEO & Corporate Branding
• Team Leadership & Departmental Development
• Vendor & Stakeholder Management
• Process Improvement & Innovation
• Cross-Functional Collaboration

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree will be an advantage).
• Minimum 5 years of progressive experience in marketing, branding, and business development, with at least 2 years in a managerial or leadership role.
• Strong knowledge of digital marketing, social media management, branding, advertising, PR, and campaign management.
• Experience in developing and executing marketing strategies across multiple business units or brands.
• Strong analytical skills with the ability to measure campaign performance and ROI.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Proven leadership experience with the ability to build, mentor, and manage high-performing teams.
• Proficiency in Microsoft Office and marketing tools/platforms.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Creative, strategic thinker with excellent problem-solving and decision-making abilities.

Application Question(s):

• Which marketing tools and platforms have you used?
• What are your salary expectations for this role?

Experience:

• Marketing: 5 years (Preferred)

Work Location: In person