Marketing Manager (Digital Trading) - Hospitality - UAE

Join one of the world's leading brand franchise operators

At Alshaya, we make thousands of job offers every year, and we look forward to welcoming successful candidates to our growing business.

Here are some important facts you need to know about our processes, so you can be sure that your job offer is genuine.

• We never ask candidates to pay fees or send us money.
• We never ask candidates to give personal information such as date of birth, address, passport details, bank details, etc.
• You always deal directly with us and all communication will come from an official email address, or through an affiliated Alshaya agency. To check if you're dealing with an affiliate, you can email us at

Receiving a job offer

If your job offer seems too good to be true, it probably is. There are three key things to remember if you suspect an offer is not genuine:

• Do not contact the original sender
• Do not provide any personal information
• Do not make any payment

If you have concerns and wish to confirm a job offer is genuine, email us at . Please include a photo or screenshot of the message you have received (please do not forward the original).

Note: Please do not send your CV to the email address listed above as it will not be considered as an application for work.

Click here to know more about our Job Offer process. Marketing Manager (Digital Trading) - Hospitality - UAE

Job Number: Work type: Permanent - Full Time Location: UAE Categories: Marketing & Digital, Food, Mid-Senior Level

Job Purpose:

The Hospitality Marketing Manager (Digital Trading) leads the commercial and experiential performance of the Hospitality QSR app ecosystem, responsible for trading, marketing and growth of direct digital channels across multiple brands and markets. The role expands beyond trading to drive app acquisition, loyalty engagement, omni channel experience, CRM performance, and in store app adoption, ensuring the app becomes the primary customer touchpoint for direct revenue and guest experience.

This role:

• Owns the end to end digital trading and marketing performance of the Hospitality app, including downloads, acquisition, conversion, retention, repeat transactions, and lifecycle value.
• Develops and executes integrated digital trading and app marketing plan shifting reliance from aggregators to direct channels while balancing operational and commercial needs.
• Collaborates cross functionally with product, CRM, Media, delivery, marketing, retail operations, and offline teams to deliver a seamless, omni channel customer journey and best in class app experience.
• Provides analytics driven insights to inform decision making and continuously elevate digital performance.
• Ensures the app is represented consistently across digital and physical environments, strengthening brand affinity and customer engagement.

Key Responsibilities:

• Develop and implement the Hospitality digital trading & app marketing strategy, fully aligned to business objectives and financial targets.
• Drive direct to app revenue growth through acquisition optimisation, funnel conversion, retention, and lifetime value enhancement.
• Build and manage trading and app marketing calendars, including incentives, app exclusive offers, loyalty triggers, seasonal campaigns, and lifecycle activations.
• Use analytics platforms (Adjust, Firebase, GA4, internal dashboards) to guide decisions, diagnose issues, and identify opportunities.
migration from aggregators to the app.
• Partner with product and tech to ensure feature development, UX improvements, and site-app integrations support commercial objectives.

Campaigning & Execution

• Manage end to end delivery of app led marketing campaigns, collaborating with Brand, CRM, Media, and Content teams to ensure strong creative, customer experience, and commercial outcomes.
• Oversee always on app acquisition activity, including paid media, ASO, influencer activity, cross brand acquisition, and in store amplification.
• Drive CRM led engagement through personalised journeys, segmentation, push notifications, in app messaging, and retention programmes.
• Align with product, design, and content teams to ensure app first storytelling and consistent customer experiences across all channels.
• Ensure campaign and messaging consistency across online, app, and offline retail environments.

Growth

• Champion app engagement, loyalty adoption, and the integration of Aura based rewards and app exclusive benefits tailored to Hospitality.
• Lead a test and learn culture across onboarding flows, CRM execution, creative variations, journeys, and content optimisation.
• Stay informed on market trends, hospitality innovations, competitor activity, and customer expectations to identify new growth opportunities.
• Partner with CRM and marketing leaders to evolve the Hospitality CRM programme, enhancing direct engagement and retention.
• Work closely with the retail store teams to strengthen the in store app experience, ensuring customers are encouraged and supported to download and use the app.
• Work with Brand Marketing and deploy in store app acquisition tools, including QR placements, staff enablement, POS integration, and customer education.
• Work with the Delivery teams to ensure a cohesive online growth brands.
• Ensure the app experience is embedded in store operations, supporting seamless transitions between offline discovery app onboarding digital engagement.
• Collaborate with store operations and brand teams to ensure the app enhances the overall brand experience both.

Data & Reporting

• Work with the central Digital Trading function to build reporting frameworks to monitor trading performance, app funnel metrics, marketing effectiveness, CRM impact, and customer behaviours.
• Analyse aggregator vs. app performance and recommend actions to increase app monetisation and direct revenue share.
• Provide concise, data driven insights and recommendations to senior stakeholders to inform strategy and operational decisions.

People

• Collaborate with cross functional teams (delivery, CRM, retail operations, marketing, product, content, media) to align objectives and ensure consistent execution.
• Build strong working relationships across internal and external partners to elevate digital capability and app performance.
• Support the recruitment and development of digital roles tied to Hospitality app growth.
• Foster a customer first mindset, embedding digital and app specific learnings across teams.

Expertise

• Maintain expert knowledge of app trading, digital performance levers, analytics platforms, and hospitality customer behaviour.
• Stay aware of innovations in digital media, loyalty, CRM, app UX, and mobile first commerce.
• Regularly propose digital enhancements to improve performance, experience, or operational efficiency.

Experience and Competencies Required:

• Minimum 4 years' experience in app trading, digital growth, or mobile first performance roles.
• Previous experience in QSR or similar.
• A true customer champion who understands how to successfully drive maximum value from a digital shopping environment whilst balancing the needs of an omnichannel operation/business.
• Commercially-minded.
• Strong team player - Ability to collaborate and co create.
• Strategic thinker.
• Able to influence at all levels.
• The ability to translate data into actionable insights.
• Experience of a franchise business model and multi brand operations.

Fluency in MMP and Analytics platforms

Advertised: 26 Jan 2026 Arabian Standard Time
Applications close: